Snag ITVX Premium At 50% Off: New Subscriber Deal Alert

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If you’re still on the fence about ITVX Premium, ITV’s paid version of its streaming service, now might be the perfect time to dive in. A tempting half-price offer for new subscribers is currently on the table, unlocking an ad-free experience and access to BritBox and Studio Canal Presents.

While ITVX is, first and foremost, a free streaming service (with adverts) – it also includes an optional, paid subscription tier.

ITVX Premium, which normally costs £5.99/month, removes most adverts from the streaming service, and also adds two standalone premium libraries – all the content from BritBox and from Studio Canal Presents.

From now until May 29, new subscribers can get two months of ITVX Premium for half off – following a free 7-days trial.

So, instead of the regular £5.99/month price – you can get it for £2.99/month – but there are a few caveats (see below for full details).

This offer comes at a good time – since the long-running ITVX Premium coupon code that we told you about in previous months – stopped working a few days ago.

ITVX watching TV mockup

What Is ITVX Premium?

ITVX is ITV’s replacement for ITV Hub: a comprehensive streaming service with a big library of TV shows and films from ITV’s archives.

The free, ad-supported version of ITVX includes catch-up content from ITV’s linear channels, as well as box-sets from ITV’s past and shows that are exclusive to ITVX.

The service launched with more than 10,000 hours of on-demand content, and has been growing since with monthly additions (here’s what’s coming to ITVX in May).

ITVX is available on most of the streaming devices in the UK, (including as of recently, Sky Q. However, ITVX is missing from a few older Freeview boxes (including, for now, the Manhattan boxes) and Freesat boxes, as well as older Smart TVs.

ITVX April collage

Alongside the on-demand and catch-up content, you can also stream all of ITV’s live channels via the app, as well as several “themed” ad-supported live channels that are dedicated to a single series or theme – although ITVX’s live channels are NOT available on Freeview Play devices and some Smart TVs.

In addition to the free tier, ITVX has an optional Premium tier that removes most of the adverts and gives you access to the entire content library of BritBox, which includes more than 4,000 hours of classic British shows and films, including 600+ classic Doctor Who episodes.

In fact, as we previously reported, BritBox no longer offers standalone subscriptions to new subscribers, and instead sends people to ITVX’s Premium tier.

Last month, ITVX also added Studio Canal Presents to its premium tier, at no extra cost – it’s a European streaming service that normally costs £4.99/month on its own.

Apocalypse Now ITVX mockup

This adds 400+ titles to ITVX Premium, with films such as Paddington 1 and 2, the new Evil Dead reboot, classics like Apocalypse Now, TV shows like Hannibal (the prequel series to The Silence of the Lambs), all eight series of popular French procedural Spiral and much more.

How Do I Get ITVX Premium For 50% Off?

To take advantage of ITVX’s offer, all you need to do is sign up to ITVX Premium via a web browser

This time, there’s no need for any special coupon codes – and if you haven’t claimed ITVX Premium’s free trial before – you’ll also get 7 free days before the first charge.

ITVX app on a smartphone

You have to redeem the offer by 7pm on May 29, 2023, and you can sign up for it directly on any 3rd party devices (like a Fire TV or Roku) – so you have to use the web version of ITVX to sign up first, after which you’ll be able to stream the content on any supported device.

One important caveat is that only NEW subscribers to ITVX Premium are eligible.

So if you have an active ITVX Premium subscription, you won’t be able to “add” two half-off months (though, in my experience with these types of deals – if you had an ITVX Premium subscription in the past, and it’s no longer active – it’s worth at least trying to claim this offer – sometimes this works).

ITVX Roku Deal 50 off

Do note that once your two half-off months are up, the subscription will renew automatically at the regular price (£5.99/month) – so don’t forget to cancel before that happens, if you don’t want it to continue.

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