ITV’s Streaming App, ITVX, Is Finally Coming To Sky Q

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ITVX, the new streaming service from ITV that replaced ITV Hub, is finally coming to Sky Q, months after it launched on Sky’s other devices. 

This marks a significant milestone for ITV on Sky, as its previous streaming app – ITV Hub – was never fully available on Sky Q.

According to Sky, which confirmed the news to us, ITVX is rolling out today, and should appear on customers’ Sky Q devices automatically (see more details below).

With this, ITVX is now available on a very wide range of devices, from Freeview boxes to streaming sticks, Smart TVs and smartphones, as well as on some of the pay-TV set-top boxes.

Customers with Sky’s broadband-based devices, Sky Glass and Stream, already saw ITV Hub “transform” into ITVX on their devices back in November.

ITVX On Sky Glass

However, ITVX is still notably missing from a few major devices – such as the Manhattan T3-R Freeview Box (which should be getting it soon) and older Smart TVs and Freeview boxes, that won’t be getting it at all.

What Is ITVX?

ITV’s new streaming app, ITVX, is a free-to-watch (with adverts) service that includes catch-up content as well as box-sets and exclusive shows, with the aim of competing with services such as Netflix and Disney+.

ITVX launched with more than 10,000 free (with adverts) hours of on-demand content, including 35 flagship shows, 200+ series and 250+ films (here’s what’s coming to ITVX in March).

ITVX February 2023 collage

In addition to the on-demand content, you can also stream all of ITV’s live channels via the app, as well as several “themed” ad-supported live channels that are dedicated to a single series or theme (including a British Sign Language channel) – though ITVX’s live channels are NOT available on Freeview Play devices and some Smart TVs.

And, although ITV is focusing heavily on the ad-supported free tier, ITVX also has a paid Premium tier, which removes all the adverts when you’re watching on-demand content. 

Premium tier subscribers also get access to the entire content library of BritBox, which includes more than 4,000 hours of classic British shows and films. In fact, you can no longer subscribe to BritBox on its own – and new subscribers can only get it via ITVX Premium.

ITVX Premium
ITVX Premium

The Premium tier currently costs £5.99/month or £59.99/year.

It’s interesting to note that on Sky Glass and Sky Stream, customers can also get the Ad-Skipping add-on for £5/month (it used to be free for 18 months, but new customers need to pay for it now) – which works on Sky’s content, All4 – and ITVX.

But since there’s no such add-on on Sky Q (for now, at least) – customers who want to skip the adverts will need to get ITVX Premium directly (which also brings with it BritBox’s content).

ITV’s Streaming App Finally Coming To Sky Q

The full ITV Hub app was never available on Sky Q – instead, only a limited selection of ITV’s catch-up shows were available on Sky Q (and even that selection was cut down last year).

Sky Q on TV screen gangs of london
Sky Q

In 2021, Sky announced that ITV Hub would be coming to Sky Q – but that never happened, and instead, ITV switched its focus to ITVX.

When ITVX launched in November 2022, Sky’s customers were disappointed to find out the app was nowhere to be seen on Sky Q, even though there were plans to make it available at launch.

Since then, Sky and ITV both cited “technical difficulties” with adding ITVX to Sky Q – but today, that has finally changed.

Even before the official confirmation, Sky’s social media team on Twitter has already spilled the beans, saying that ITVX is indeed launching today on Sky Q:

ITVX should appear on Sky Q’s apps rail later today – though software updates are sometimes slow to roll out to every household.

Some users are already reporting seeing ITVX on their Sky Q device, while others have mentioned finding it via Sky Q’s voice search – though again, with this apparently being a gradual roll-out, your mileage may vary.

Sky confirmed to us that ITVX is indeed rolling out to Sky Q today.

Interestingly, ITV’s catch-up section will also remain on Sky Q – so customers will be able to watch ITV’s shows live on the linear channels, or via catch-up, without having to open the ITVX app.

2 thoughts on “ITV’s Streaming App, ITVX, Is Finally Coming To Sky Q”

  1. I have Sky Q. I have ITVX app on sky Q. I have registered with ITVX. ITVX then plays a couple of adverts and promotional vids then comes up with error message saying there is a problem their end. No ITVX programs will play on my ITVX app on my Sky Q. Why is this?


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