The full ITV Hub streaming app, which lets users watch catch-up as well as box-sets from ITV’s rich library, is coming to Sky Q, where customers currently get a limited catch-up-only version of ITV.
The partnership between Sky and ITV also enables ITV to use some of Sky’s advertising and TV measurement tools, along with the inclusion of the streaming hub.
The bad news? This will only happen in 2022.
ITV Hub is ITV’s streaming service/app, which is currently available on desktop PCs, smartphones, tablets and tellies, via apps on Smart TVs or streaming devices like the Amazon Fire TV. ITV Hub also has a “Plus” version that lets you watch ITV without adverts.
At the moment, Sky customers (either with Sky Q or Sky+) can only get a limited version of ITV Hub, which is integrated into Sky’s interface.
This limited version only gives you access to 30-day catch-up content, and not to the full library that you would normally get on ITV Hub – which also includes box-sets of past programmes, movies on demand and more.
In 2022, a full ITV Hub app will finally launch on Sky Q devices, with the option to watch the full library of shows, as it is available on other versions of the app.
Remember that as with all other streaming apps on Sky Q (Such as Netflix, Disney+ and others), ITV Hub requires a broadband connection, as the content is streamed over the internet and not via Sky’s satellite.
In 2019, BBC iPlayer’s full app was also brought on to Sky Q, similarly giving customers the full experience and library of shows.
These app add-ons seem to be taking so long not just because of technical issues, but because agreements need to be signed between the media companies.
While the new ITV Hub app may bring more viewers to ITV’s streaming platform, it’s worth remembering the service doesn’t always cope well with huge numbers of streaming viewers – ITV Hub crashed multiple times this year during Euro 2020 matches, and famously in 2019 during the Love Island premiere.
Stephen van Rooyen, Executive VP & Chief Executive, UK & Europe at Sky said: “ITV have been a longstanding partner to Sky and we are pleased to be deepening and extending our relationship.
“The great content provided by ITV will sit together with all the apps and content our customers love, and the ever-expanding slate of award-winning Sky Originals, all in one place on Sky Q.”