ITVX: Launch Date For ITV’s New Streaming Service Revealed

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ITVX, the new streaming service/app that’s set to replace ITV Hub, finally has an official launch date – and it’s later than originally expected.

The streaming service, which was expected to launch before the 2022 World Cup, will instead be launching on December 8, 2022.

The rollout of the new apps, however, will be starting in the coming weeks – therefore some viewers may see changes even before the official launch date.

The new exclusive ITVX streaming titles, however, will only become available on December 8.

Most of the content on ITV’s new streaming service will be free with adverts, but viewers who want to skip those ads will be able to sign up for a monthly subscription.

At this time, the pricing for ITVX’s premium tier hasn’t been officially announced yet – though it is expected to be around £5.99/month, which is similar to the current price of BritBox (which will be included in the ITVX’s premium tier).

ITVX watching TV mockup

What Is ITVX?

With streaming TV becoming so dominant, ITV is looking to replace its ageing ITV Hub app, and instead of a catch-up service, launch a full streaming TV “destination”, that will try to compete with the likes of Netflix and Disney+.

ITVX will launch with more than 10,000 free (with adverts) hours of on-demand content, including 35 flagship shows, 200+ series and 250+ films.

Even more content will be offered on the Premium (paid) tier, with new shows launching every week (often before they air on ITV’s linear channels).

But I’m told ITVX is focusing on the free service first and foremost. The paid tier will remove all the adverts when you’re watching on-demand content, but ITV is presumably looking to make most of its money from adverts (with viewers not being pushed to pay extra).

Therefore, most of ITVX’s content will be available on both the free and premium tiers, with one exception (that we know of now) – BritBox, which will be a “bonus” for the Premium tier subscribers (read more about the changes coming to BritBox UK here).

BritBox spitting image main screen

Previously, BritBox’s standalone subscription was £5.99/month, and ITV Hub+, the advert-free version of ITV’s previous streaming app, was £3.99/month.

We’re still waiting for official confirmation regarding the price of ITVX’s premium tier.

What Can I Watch On ITVX?

ITVX will include a mix of classic British shows from ITV’s archives, classic and newer blockbuster films, as well as exclusive original productions. 

At least one flagship show will launch on ITVX per week, sometimes months before it airs on ITV’s linear channels.

Nolly ITVX
Nolly (Photo: ITV)

Some of those premiers include Russell T Davies’ Nolly starring Helena Bonham Carter, powerful period drama The Confessions of Frannie Langton starring Karla-Simone Spence, Litvinenko starring David Tennant and Mark Bonnar, and The hotly anticipated cold war series, A Spy Among Friends.

In addition to 35 flagship shows premiering and streaming exclusively on ITVX, the service will also be launching full series’ of upcoming ITV shows on their first day of broadcast, allowing viewers to binge-watch.

ITVX Exclusive shows

Early examples will include real-life drama Stonehouse starring Matthew Macfadyen and Keeley Hawes and the new series of Unforgotten.

And if you’re into films, ITVX will launch with the UK’s largest free film library featuring the likes of Helen Mirren, Kate Winslet, Meryl Streep, Tom Hanks, Daniel Day Lewis, Ryan Gosling, Ryan Reynolds, Jennifer Lawrence, Sir Michael Caine, Anthony Hopkins and even The Muppets.

Paying subscribers who sign up for ITVX’s Premium tier will also get 6,000 hours of classic British content from BritBox.

Doctor Who Britbox

Some of BritBox’s content highlights, from the archives of the BBC, ITV, Channel 4 and Channel 5, include 600+ episodes of the classic Doctor Who as well as a long list of classic British series and films.

Where Can I Watch ITVX?

ITVX will be a streaming-only service, therefore it will require a broadband connection and a device that supports its app.

ITVX will replace the ITV Hub app in places where it was available until now – so on Smart TVs, streaming devices like the Roku and Fire TV, some Freeview Play recorders, mobile phones, tablets and more.

However, many older Smart TVs, Freesat boxes, and Freeview boxes (including the popular Humax FVP-5000T Freeview recorder) no longer support ITV Hub – and will also not be getting ITVX.

Fire TV 4K Max VS Roku Stick 4K VS Chromecast with Google TV portrait
Fire TV, Roku and Google Chromecast

Therefore customers with those boxes will have to find alternative streaming devices, such as Amazon’s Fire TV sticks, that do run ITVX.

Sky Q, which never had the full ITV Hub app, is expected to get the new ITVX app at launch (or close to it), along with Sky Glass and Sky’s newest streaming box, Sky Stream.

As we reported earlier this month, video resolution on ITVX will be limited to HD, with ITV striving to provide as much HD content as it can. 

4K / UltraHD content, however, will not be available on ITVX – at least not at launch (though it may be added in the future).

9 thoughts on “ITVX: Launch Date For ITV’s New Streaming Service Revealed”

  1. I presume ITVX will be U k only. Such a shame that the best tv in the world is british but no-one outside the UK can appreciate it.

  2. Our Panasonic Smart TV TX55FX700B stopped picking up ITV Hub yesterday 6.11.22 presumably due to the forthcoming launch of ITVX . Will we be able to load the ITVX App after their launch date of 8.12.22 ?


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