ITVX Finally Comes To Several Additional TV Set-top Boxes

This post may contain affiliate links*

ITVX, the new streaming service from ITV that replaced ITV Hub, is now available on two additional TV platforms: BT TV and TalkTalk, though only on specific boxes – and with some limitations.

With these additions, ITVX is now available on a very wide range of devices, from Freeview boxes to streaming sticks, Smart TVs and smartphones, as well as on some of the pay-TV set-top boxes.

However, ITVX is still notably missing from a few major devices – such as the Manhattan T3-R Freeview Box (which should be getting it soon) and Sky Q (Sky’s only willing to say that it’s “coming soon” at this point).

Furthermore, some older Freeview and Freesat boxes that many households still own, as well as several older Smart TVs, won’t be getting ITVX at all.

What Is ITVX?

ITV’s new streaming app, ITVX, is a free-to-watch (with adverts) service that includes catch-up content as well as box-sets and exclusive shows, with the aim of competing with services such as Netflix and Disney+.

ITVX Categories TV mockup

ITVX launched with more than 10,000 free (with adverts) hours of on-demand content, including 35 flagship shows, 200+ series and 250+ films (here’s what’s coming to ITVX in February).

In addition to the on-demand content, you can also stream all of ITV’s live channels via the app, as well as several “themed” ad-supported live channels that are dedicated to a single series or theme (including a British Sign Language channel) – though ITVX’s live channels are NOT available on Freeview Play devices and some Smart TVs.

And, although ITV is focusing heavily on the ad-supported free tier, ITVX also has a paid Premium tier, which removes all the adverts when you’re watching on-demand content. 

Premium tier subscribers also get access to the entire content library of BritBox, which includes more than 4,000 hours of classic British shows and films. In fact, you can no longer subscribe to BritBox on its own – and new subscribers can only get it via ITVX Premium.

Watching ITVX Premium on TV

ITVX’s launch month (8 December 2022 – 7 January 2023) saw a 55% increase in ITV’s streaming hours, in part thanks to the World Cup and some of ITVX’s exclusive content.

ITVX On BT TV Box Pro And Mini

This week, ITVX finally landed on BT’s flagship TV box – the 4K BT TV Box Pro, as well as the BT TV Box Mini.

The set-top box is a 4K/HDR YouView-based device with streaming apps and plenty of storage for Freeview recordings. It supports Dolby Atmos sound, has 4 tuners (so you can record up to 3 shows on separate channels and watch a fourth), 1TB of storage, a Bluetooth remote and WiFi/Ethernet connectivity.

The BT TV Box Pro also has a long list of supported streaming apps – Netflix, Amazon’s Prime Video, NOW, Britbox, BT Sport, BT Player, Milkshake and more, as well as all the standard catch-up streaming apps – BBC iPlayer, All4, My5, UKTV Play, S4C, STV Player, BBC Sounds, and now – ITVX.

You can use it to watch many (but not all) Freeview channels without an aerial – and even record programmes from those channels to its internal storage, something both Sky Glass/Stream and Virgin’s Stream Box can’t really do.

BT TV Boxes
BT TV’s Boxes

For those who want to watch in additional rooms – BT offers the BT TV Mini Box, which also includes streaming apps and the ability to stream Freeview channels via broadband – but it doesn’t have any recording capabilities.

Now that ITVX is finally on BT’s boxes, it appears the live channels from ITV and ITVX are unavailable on the BT version of the app – as is the case on Freeview Play TVs.

Furthermore, users are reporting that ITVX’s content is not in HD on the BT Pro boxes for some reason – we’ll try to get more details from BT on this after the weekend.

Also note that even though the BT TV Box Pro is a YouView box, some older YouView boxes will most likely never get ITVX at all, since they were a part of a long list of boxes that stopped supporting ITV Hub, even before ITVX’s launch.

The affected YouView boxes (that won’t be getting ITVX) are:

  • Humax DTR-T1000 
  • Humax DTR-T1010 
  • Huawei DN370T (Which was supplied by Talk Talk)

ITVX On TalkTalk

TalkTalk, the low-cost broadband, phone and TV provider, currently offers two separate TV boxes – a 4K Freeview Play box from Netgem, and the TalkTalk TV Hub, which is based on Android TV.

The Netgem TalkTalk box has had ITVX since its launch, but it was missing from the Android TV Hub until this week.

The Android TV Hub supports Freeview (when you connect an aerial), Freeview Play (via broadband), as well as thousands of apps that are currently available on the Google Play Store – from the big streaming services like Netflix, Disney+, BBC iPlayer and more – to smaller, niche apps and services.

TalkTalk Android TV Box
TalkTalk’s Android TV Box

Unlike the Netgem box, TalkTalk only offers the Android TV Box to broadband customers with Full Fibre 150 and upwards – so it’s not available to everyone.

As with BT, TalkTalk’s older YouView boxes do not support ITVX.

9 thoughts on “ITVX Finally Comes To Several Additional TV Set-top Boxes”

  1. The ITVX app simply does not work on the BT TV Pro box. You choose a programme and either it stops on a blank screen or crashes. Sometimes having played the ads, sometime without. Totally useless. Everything else – BBC, 4, 5, Now, Netflix, Prime all work flawlessly. ITV is a disgrace.


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

man watchin streaming tv on tablet

Get Cord Buster's Free UK TV Streaming Cheatsheet


Subscribe To Our Newsletter

Get TV And Tech News

Get Bonus Streaming TV Guide