How To Get Cheap NOW TV Deals, Vouchers And Free Passes In 2021

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Love watching Sky’s NOW (formerly NOW TV) video-on-demand service, but want to pay less? With this list of NOW deals, hacks and special offers – you can lower the price you’re paying considerably.

NOW was meant to be Sky’s answer to Netflix and cord cutters – a cheap TV service that doesn’t require a lengthy contract, gives you flexible packages (“memberships”) of content, and can be watched on a variety of devices and boxes. But is it really cheap?

  • Limited Time NOW Sports DealPay just £25 a month, for up to six months (instead of £33.99). Once the 6 months are up, it will auto-renew at the regular price, so remember to cancel if you don’t want it anymore.

If you compare NOW to a Sky (or similar) subscription – then yes (But remember – even your Sky bill can be lowered with some haggling). If you compare it to Netflix – the value-for-money changes, especially if you combine several NOW memberships (See my full NOW TV review).

The “official” NOW prices, as of this writing, are £9.99 a month for the Entertainment Pass, a Sky Cinema pass for £11.99/month, Sports pass for £33.99/month and a Kids pass for £3.99/month.

Luckily, there are ways to lower the amount you’re paying for NOW (even down to FREE, though for a limited time) – so here are the tips and tricks I use:

1. Get A Free NOW Trial (New Customers Only)

Nothing beats free – and if you’re a new NOW customer, you can get a 7-days free trial to the Entertainment Pass / Cinema Pass / Kids Pass / Hayu memberships – or all four of them together. The Sports membership doesn’t have a free trial, unfortunately.

The Small Print: After 7 days, your subscription will automatically renew, and you will get charged for a full month – so don’t forget to cancel if you decide the service isn’t for you.

Where To Get It: Via the official website – Click Here: NOW 7 Days Free Trial.

2. Buy Cheaper NOW Bundles

Some online retailers – mainly Currys and Amazon – often offer cheap NOW bundles. These sometimes including a Smart Stick with specific passes (so for example, a NOW Smart Stick with 3 months of Entertainment Membership), or even just the passes – for a cheap price.

The selection of bundles can change, but look here for the latest offers:

3. Buy Cheaper NOW Passes On eBay

You can also usually find discounted NOW passes, even without a box, on eBay – you get a voucher code, and then use it to activate the pass on the NOW website.

The Small Print: When you buy directly from a person, especially on eBay, make sure you check that person’s reviews first so you don’t get scammed. Remember – if a price looks TOO good to be true – it probably is.

Where To Get It: NOW Passes on eBay

4. Buy Cheaper NOW Memberships on CDKEYS

Another place to get cheaper NOW passes is the popular digital keys mega-site, CDKEYS. While some sites that sell digital keys are questionable, CDKEYS has been around for 20 years, and are pretty trust-worthy. (They also sell digital PC games downloads, PlayStation Store cards, and other digital goods).

Their selection – and pricing – of NOW codes change often, and they’re sometimes out of stock – but it’s always worth a look.

The Small Print: First-time buyers sometimes need to go through a cumbersome verification process.

Where To Get It: Check NOW Passes on CDKEYS.

5. NOW Deals And Bundles On The Official Website

Before we start looking around the internet for vouchers and codes, it’s best to start with the latest deals on NOW’s official website. 

They always have a changing selection of special offers and discounts – from special bundles where you subscribe to two or more passes for a discounted price, to passes that are bundled with streaming boxes for cheap, or paying for several months in advance for a discount.

The Small Print: Some offers are only for new customers, while some are for existing customers as well – so check each one.

Where To Get It: Via the official website – Click Here: NOW’s Latest Offers page.

6. Cancel And Get A Cheaper Price (Existing Customers)

If you’re already a NOW subscriber (or about to become one), there’s a trick that will often get you a cheaper monthly price for a limited time: trying to cancel.

As we all know all too well, when you call to cancel a “traditional” Pay TV subscription, the call centre guys try to entice you to stay with a better deal. Well, the same thing happens occasionally – and automatically – on the NOW TV website, without having to call anyone. If you get the offer, it’ll usually be a discounted monthly price for the pass you were trying to cancel – but for a limited time (several months, usually.)

The Small Print: If you’ve recently used this offer, you’ll most likely not get it again, at least for a while.

Where To Get It: First make sure you have an active subscription to one of the passes. Then go to the official website and try to cancel it. You’ll go through a couple of screens trying to convince you to stay – and at some point, they’ll ask you why you’re cancelling. Tell them it’s too expensive – and at that point, you might get the discounted offer. (Don’t stop until you see the offer, and don’t be afraid to go “too far” – because, with NOW TV, you can always re-subscribe without any penalties or connection fees.)

7. NOW Stick Bundles

Watching NOW is easy on a variety of devices, since they have an app for Smart TVs, for gaming consoles, smartphones, etc’. But they also offer their own NOW streaming stick. And the best part? These devices can come bundled with 1 or 2 month passes, usually for either the Entertainment pass or the Cinema one. And the even-better-than-best part? You can sometimes find these boxes/sticks heavily discounted.

That means that even if you DON’T need a new streaming box/stick from NOW, it might come out cheaper to buy the box with the bundled passes, JUST FOR THE PASSES, than to buy the passes separately. Then, you can even sell the box and get a few more pounds.

NOW TV Smart Stick - Get It For Cheap
Photo: NOW TV

The Small Print: The NOW codes that come with the boxes, usually have an expiration date – so don’t forget to activate them. However, you can usually stack them with your current subscription, or activate two vouchers at the same time, etc’.

Where To Get It:

8. NOW Broadband + TV Deals On The Official Websites

As a cord cutter, when I start seeing words like “12 months contract” I get nervous. NOW TV used to offer broadband packages without a lengthy contract, but unfortunately, those days are gone for the time being. However, you might still like their broadband prices (with a 12 months package) – so it never hurts to check.

The NOW angle is that with a broadband package, they sometimes offer discounts on the Entertainment and Cinema passes.

The Small Print: If you’re not in the market for a new broadband package, this isn’t for you.

Where To Get It – Via the official website – Click Here: NOW Broadband Deals

9. Get Up To £13 As Cashback (Gone for now)

If you’re a new NOW TV subscriber, you can get money back when you buy one of the passes, via Topcashback, the popular cashback site.

So, for example, you can currently get £6.6 back when you purchase a Cinema Pass, or £7.42 for the Sport Pass. (Their rates change from time to time – so check first).

However… there’s more! If you’re also a new Topcashback user, we have an additional deal for you – a bonus of an extra £5 cashback, after you reach a threshold of £10 payable cashback.

The Small Print: The normal cashback is only for new NOW TV subscribers. The bonus is only for new Topcashback users.

Where To Get It: Via this special Topcashback offer link. (The offer is gone for now – but might return in the future)

10. Up To 24 Free NOW TV Months with Vodaphone (Gone for now)

If you’re planning to get either a new phone or a new SIM-Only contract, and Vodaphone is an option for you, you can get the NOW TV Entertainment Pass for up to 24 months – for free – with some of their contracts. That’s worth £215 if you take the 24-months plan.

(Alternatively, you can get Amazon Prime Video, Spotify or Sky Sports Mobile with this Vodaphone offer).

The Small Print: Not all of Vodaphone’s Pay Monthly / Sim-Only plans include this deal – but the ones that do are clearly marked. Plus, remember you’re signing a 12-months/24-months contract.

Where To Get It: On the official Vodaphone website. (The offer is gone for now – but might return in the future)

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