Love watching Sky’s NOW (formerly NOW TV) video-on-demand service, but want to pay less? With this list of NOW deals, hacks and special offers – you can lower the price you’re paying considerably.
NOW was meant to be Sky’s answer to Netflix and cord cutters – a cheap TV service that doesn’t require a lengthy contract, gives you flexible packages (“memberships”) of content, and can be watched on a variety of streaming devices and Smart TVs. But is it really cheap?
If you compare NOW to a Sky (or similar) subscription – then yes (But remember – even your Sky bill can be lowered with some haggling). If you compare it to Netflix, Disney+ or Amazon’s Prime Video – the value-for-money changes, especially if you combine several NOW memberships (See my full NOW TV review).
NOW’s regular prices for the three main content packages (“memberships”) are:
- NOW Entertainment, normally at £9.99/m, with Sky’s TV channels, including Sky Atlantic, and content for kids.
- NOW Cinema, normally at £9.99/month. Identical to the Sky Cinema plan on Sky, with new blockbusters and back-catalogue films.
- NOW Sky Sports, normally at £34.99/month. Almost identical to Sky Sports on Sky (with Racing, Mix and News being part of this membership instead of Entertainment).
Then there’s NOW Boost, which costs £6/month. It’s an add-on which adds Full HD (1080p) video quality, Dolby Digital 5.1 sound, no adverts (for on-demand content – you’ll still see adverts on Sky’s live channels), and the ability to stream on up to 3 devices at the same time (instead of just one).
November 2023 NOW Offers And Discounts:
As of this writing, the following offers are live on NOW’s website:
NOW Entertainment & Cinema Bundle: Get both passes for £12/month (instead of £19.98/month), for 6 months. The catch – you have to sign up for a minimum term of 6 months.
NOW Via BT: Entertainment, Netflix & More For £20/m
BT’s broadband customers (either new or existing) can sign up for BT’s TV offer – which includes some of NOW’s memberships.
At the moment, the regular bundle offers the “Basic” Netflix subscription (without adverts), Sky’s NOW Entertainment membership and a 4K Freeview recorder/streaming box. It normally costs £20/month (but it’s often discounted).
The Small Print: This is only available for BT Broadband customers. And – you’re signing up for a 24 months contract.
Where To Get It: On BT’s website.
In addition to the changing monthly deals, there used to be quite a few ways to get cheaper NOW passes.
Many of these no longer work, unfortunately – but luckily, there are still ways to lower the amount you’re paying for NOW (even down to FREE, in some cases.)
NOW Sports Mobile Pass
The Sky Sports Mobile Pass was first introduced in 2018, and at £5.99/month was a cheap alternative to the regular Sky Sports Pass on NOW, which normally costs £34.99/month, or £11.98 for a Day Pass.
Then, in 2020, the Mobile Pass was cancelled, and it’s no longer available to purchase on its own. However… there’s a trick that keeps popping up, that lets you get the mobile pass for several months – for a dirt-cheap price.
The Mobile Pass can only be watched on a mobile phone – so not on your TV, or even on a tablet or computer, and you can’t use Apple’s AirPlay or the Chromecast to cast it to a TV.
Also, the Mobile Pass is limited to only 5 Sky Sports channels, out of the 11 that are available on the full membership – and you can only watch them live, without any on-demand content:
- Sky Sports Premier League – The home of live Premier League games.
- Sky Sports Action – Dedicated to rugby, the NFL, the NBA and other general sports.
- Sky Sports Arena – More general sports including Super League, darts and boxing.
- Sky Sports Racing – Dedicated to horse racing.
- Sky Sports News – A 24-hour sports news channel that covers all sports, with a focus on football.
Furthermore, although you can register the Mobile Pass on up to 6 separate devices (smartphones), you can only watch on one phone at a time.
How To Get The Sky Sports Mobile Pass In 2023
Often, the Sports Day + Mobile Month Membership offer gives you one day of the FULL NOW Sky Sports membership (so you can watch all the sports channels on NOW, on a regular TV, for one day), PLUS a “bonus” of the Sky Sports Mobile Pass.
The length of that “bonus” changes occasionally (and sometimes disappears completely). As of this writing, the bonus has been removed completely – though it will probably return at some point.
When the bonus is available, once you sign up you will receive your Mobile Month Membership within 10 working days – so don’t expect to get it right away.
The Small Print: Once the “bonus” months are up – your Mobile Pass will be cancelled automatically (as it doesn’t currently “exist” for direct purchase) – though, hopefully, you will be able to sign up for it again with the same Day Pass trick.
NOW TV Free Trials (New Customers Only)
Nothing beats free – and if you’re a new NOW customer, you used to be able to get a 7-day free trial to the Entertainment Pass / Cinema Pass memberships (The Sports membership never had a free trial).
Unfortunately, those free trials are no longer available as standalone offers (at least for now – they sometimes pop back up in some form).
- At the moment, you can get a free 7-day trial to the Cinema Membership – but only if you take the 6-months Entertainment pack.
The only NOW membership that currently offers a free trial is the one for hayu – it’s a channel add-on with over 9000 episodes of reality shows, fresh from the US.
hayu is available on multiple platforms (Amazon’s Prime Video, a standalone app, etc.) – but it’s also a part of NOW, so you can get it free for 7 days.
You can also usually get free trials of the NOW Boost add-on (for Full HD streaming and no adverts) – either 7 days, or sometimes a full month – but that trial usually only comes attached to other paid memberships.
The Small Print: After seven days, your subscription will automatically renew, and you will get charged for a whole month – so don’t forget to cancel if you decide the service isn’t for you.
Where To Get It: Via the official website.
Buy Cheaper NOW Passes On eBay
You can sometimes find discounted NOW passes, even without a box, on eBay – you get a voucher code, and then use it to activate the pass on the NOW website.
There used to be a lot of those, but since NOW no longer manufactures the NOW TV Smart Sticks (or boxes) – you won’t find these bundles on eBay often.
The Small Print: When you buy directly from a person, especially on eBay, make sure you check that person’s reviews first, so you don’t get scammed. Remember – if a price looks TOO good to be true – it probably is.
Where To Get It: NOW Passes on eBay
Cancel And Get A Cheaper Price (Existing Customers)
If you’re already a NOW subscriber (or about to become one), there’s a trick that will often get you a lower monthly price for a limited time: trying to cancel.
As we all know all too well, when you call to cancel a “traditional” Pay TV subscription, the call centre guys try to entice you to stay with a better deal.
Well, the same thing happens occasionally – and automatically – on the NOW website, without having to call anyone. If you get the offer, it’ll usually be a discounted monthly price for the pass you were trying to cancel – but for a limited time (several months, usually.)
Also, if you do end up cancelling, NOW will sometimes send you come-back offers to your e-mail (I once got an offer for the Entertainment Membership for just £1/month, for three months).
The Small Print: If you’ve recently used this offer, you’ll most likely not get it again, at least for a while.
Where To Get It: First, make sure you have an active subscription to one of the passes. Then go to the official website and try to cancel it. You’ll go through a couple of screens trying to convince you to stay – and at some point, they’ll ask you why you’re cancelling.
Tell them it’s too expensive – and at that point, you might get the discounted offer (Don’t stop until you see the offer, and don’t be afraid to go “too far” – because, with NOW, you can always re-subscribe without any penalties or connection fees.)
NOW Broadband + TV Deals On The Official Websites
As a cord cutter, I get nervous when I start seeing words like “12 months contract”. NOW TV used to offer broadband packages without a lengthy contract, but unfortunately, those days are gone. However, you might still like their broadband prices (with a 12 months package) – so it never hurts to check.
The NOW angle is that with a broadband package, they sometimes offer discounts on the Entertainment and Cinema passes.
The Small Print: If you’re not in the market for a new broadband package, this isn’t for you.
Where To Get It – Via the official website – Click Here: NOW Broadband Deals