Sky’s NOW Is Coming To Android TV And Chromecasts

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Sky’s streaming service NOW (formerly known as NOW TV) is finally coming to Android TV and Google TV devices, such as Google’s Chromecast, the NVIDIA Shield and eight of the UK’s biggest smart TV brands

Up until two years ago, NOW used to sell its own NOW TV streaming stick, which was discontinued in 2021.

Since then, the NOW app has expanded availability across streaming devices and Smart TVs including Amazon’s Fire TV, Roku, Apple TV, Samsung and PlayStation, as well as on mobile devices such as iPhones, iPads, Android smartphones and tablets.

But devices based on Google’s TV operating system – Android TV, and later Google TV – were left behind, until now.

From today (Tuesday, November 8), the NOW app will be available to download on the Google Play store of both Google TV and Android TV OS.

NOW TV devices dragon
NOW Streaming Service

NOW is Sky’s original standalone streaming service that doesn’t require a long-term contract and works as an app on any supported device.

Don’t confuse it with the new Sky Stream, which is also a streaming service from Sky – but one that only works with the Sky Stream puck – See our Sky Stream VS NOW comparison.

There are three main content packages (“memberships”) that you can join on NOW:

  • NOW Entertainment, at £9.99/m. Sky’s TV channels, including Sky Atlantic, as well as content for kids.
  • NOW Cinema, at £9.99/month. Identical to the Sky Cinema plan Sky, with new blockbusters and back-catalogue films.
  • NOW Sky Sports, at £33.99/month. Almost identical to Sky Sports on Sky (with Racing, Mix and News being part of this membership instead of Entertainment).

NOW Boost join screen

NOW Boost, at £5/month – adds Full HD (1080p) video quality, Dolby Digital 5.1 sound, no adverts (for on-demand content. You’ll still see adverts on Sky’s live channels), and the ability to stream on up to 3 devices at the same time (instead of just one).

NOW On Android TV / Google TV Devices

Somewhat confusingly, Google has two operating systems for TVs – the older Android TV, which is still used on a lot of 3rd party devices and smart TVs, and Google TV, which is primarily used on Google’s own Chromecast With Google TV devices.

Chromecast With Google TV HD living room
Chromecast With Google TV

While it was already possible to “cast” NOW’s content from a smartphone to devices that supported Google’s Chromecast standard – a native app was not available on those platforms until now.

The NOW app will now be available on both flavours of Google’s TV OS, including:

  • NVIDIA Shield
  • Chromecast With Google TV HD
  • Chromecast With Google TV 4K

The Humax Aura – A Freeview recorder / Streaming box that’s based on Android TV, uses the standard Google Play Store for Android TV, so we were hoping it will get the NOW app as well. As of this writing, it’s not available yet – but Humax will update us in a few days regarding future plans.

Smart TVs based on Android TV OS, from the following brands:

  • Sharp
  • Phillips
  • Panasonic
  • Bush
  • Hitachi
  • Toshiba
  • JVC

Sony, which has a line of Bravia Android TVs, already added NOW support back in 2020.

Sony Bravia TV
Sony Bravia TV

Commenting on the news today, NOW’s MD Marina Storti said:

“With a wealth of incredible home entertainment devices out there, we’re thrilled to be making it easier than ever to get NOW’s app and start streaming.

“Whether you want to watch the latest Premier League derby, binge on House of the Dragon or distract the whole family with blockbusters like Sing 2, NOW and our flexible contract free memberships are just a download away.”

man watchin streaming tv on tablet

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