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NOW TV Finally Adds Subtitles – How Do I Get Them?

NOW TV Finally Adds Subtitles – How Do I Get Them?

NOW TV Subtitles have been a requested feature for Sky’s on-demand video service for years. After many promises and declarations, subtitles for NOW TV’s content are finally here – but there’s a big catch – they’re only available on certain devices, and for now – on very limited content.

Subtitles in TV programmes and movies are important to many – first and foremost to people with hearing problems, but also to people who don’t speak English as their primary language, and others who are just used to watching content with captions. Requests for subtitles on NOW TV have been seen on the official forums as far back as 2012, but subscribers have had to wait for years.

Back in May, 2016, Sky announced that they were “extending their commitment to subtitles on demand“, and were planning to add subtitles to their NOW TV service at the end of 2016. It took a while longer, but in January beta tests have started, and earlier this month, NOW TV subtitles finally became official.

Last week, a new amendment to the Digital Economy Bill added a requirement for on-demand content providers to add subtitles to their programming. It will take years for OfCom to implement these new requirements, but NOW TV have at least taken the first step in this new path.

How Do I Get NOW TV Subtitles?

Unfortunately, at the moment subtitles are only supported on these NOW TV devices:

  • NOW TV Box (both the white and black ones)
  • NOW TV Smart Box
  • Samsung TV
  • EE TV
  • PlayStation 3, PlayStation 4
  • Xbox One
  • Apple TV

At this point you will not be able to watch NOW TV with subtitles on your smartphone or even on a laptop. More devices should be added soon, though.

To activate subtitles on your supported NOW TV device, you can either:

  • Press the STAR (*) Button on your NOW TV box remote, while the movie/programme is running
  • Use the arrow button on your remote to select the “Speech Bubble“, while the movie/programme is running

Now TV Subtitles activation speech bubble

How Do I Find Content With Subtitles On NOW TV?

That’s the second catch – for now, content with subtitles is VERY limited on NOW TV.

According to Sky, subtitles are currently available for over 100 movies, but every new movie added to the service will already include subtitles.

How do you know whether a movie has subtitles or not? On the NOW TV selection screen, you will see this “S” icon when a movie includes subtitles:

Now TV Subtitles icon

As for TV programmes, for those with an Entertainment Pass, it’s a bit of a joke at the moment, with only THREE shows having subtitles:

  • Alan Partridge’s Mid Morning Matters season 1
  • You, Me and the Apocalypse season 1
  • Bring the Noise season 1

Hopefully, more shows will be added soon.

July Update: Subtitles for Game of Thrones Season 7 were finally added, but only for this new season – the old seasons still don’t have subtitles.

All in all, it’s good progress for those who have waited for years to get subtitles on NOW TV. Both Amazon Instant Video and Netflix already offer subtitles on most of their content, and NOW TV have lagged far behind in that department.

Writer and news editor based in London, I cut the TV cord back in 2014 and never looked back. I watch A LOT of TV, and thankfully I can choose whatever I want to watch without depending on archaic channels.

1 Comment

  1. Chrissy

    Still nothing for the NOWTVplayer app for OSX 🙁

    Reply

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