BritBox UK Is Now Live As An Amazon Prime Video Channel

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The UK version of BritBox, the streaming service from ITV and the BBC is now live on the Amazon Prime Video channels library, as an add-on subscription for Prime Video members.

The planned launch was announced earlier this year, and has gone live today.

This makes BritBox, which is still missing from some of the major streaming devices, accessible on 40 million devices and “over 90% of video-on-demand homes.”


BritBox UK (There’s also a US version which is different) is a streaming subscription service that curates British TV programmes from ITV, BBC, Channel 5 and Channel 4, as well as classic British films.

Some of its content highlights include the new (and old) episodes of Spitting Image, as well as 600+ episodes of the classic Doctor Who.

In May, two BritBox originals are expected to debut on the service, including Secrets of the Krays, a three-part documentary on England’s most notorious gangsters, and The Beast Must Die, BritBox’s first original scripted drama starring Cush Jumbo and Jared Harris.

The Beast Must Die BritBox original
The Beast Must Die (Photo: BritBox)

When BritBox first launched in the UK back in 2019, it was available on a handful of streaming devices. Since then, availability has grown, and the service is now available as an app on most of the major streaming devices in the UK, but there are still a few major omissions, such as the Roku players – and Freeview Play.

Late last year, a BritBox app was added to the Manhattan T3-R Freeview recorder – but an app for all Freeview Play devices is still nowhere to be seen.

BritBox as an Amazon Prime Video Channel

Amazon Channels are an add-on to your Amazon Prime Video subscription. They launched in the UK back in 2017, and the list of available channels has been growing since.

Since they’re an add-on, you must have an active Amazon Prime subscription first (or Prime Video), and then you can add the channels on top of that – which means these channels aren’t available to everyone (But you can get a free 30-days trial of Amazon Prime).

BritBox on prime video screenshot
BritBox on Prime Video Channels

Since the Prime Video app is available on almost every streaming device in the UK, including Roku, Smart TVs and SOME Freeview boxes (such as the Humax Aura), this means that BritBox is now available on a much wider list of devices.

The pricing of the BritBox Prime Video channel is identical to the “direct” BritBox subscription: £5.99/month, after a free 7-days trial for new subscribers (remember – that’s on top of your Prime Video subscription).

Going directly via the BritBox website, however, also gives you the option of a £59.99/year (so £4.99/month) subscription, which isn’t available through Prime Video.

Another important caveat is that subscribers who sign up for BritBox as a Prime Video channel – WON’T be able to watch BritBox directly on the BritBox site, or via the standalone BritBox apps. Instead, they will only be able to watch BritBox’ content via the Prime Video app.

And the same is true in the other direction – if you sign up for the standalone BritBox service (via their site or apps), you won’t be able to watch the Prime Video version.

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