Watch ‘Big Brother’ Ad-Free: ITVX’s 30-Day Roku Offer

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Just as Big Brother prepares for its much-anticipated return and the Rugby World Cup final gears up for kick-off, ITVX and Roku are seizing the moment.

The streaming service is offering the opportunity to experience the premium content of ITVX at no cost, with an extended trial period.

Starting today, and until January 31, 2024, any new or existing Roku user will be able to access a free 30-day trial of ITVX Premium – the subscription-based version of ITVX that eliminates (most) adverts and gives you access to more content.

Normally, ITVX Premium costs £5.99/month and comes with a free 7-day trial, so Roku owners can now get a full month of ad-free watching without paying extra.

The eligibility criteria for this offer are quite straightforward.

Individuals need to either purchase and activate a new Roku streaming device, or if already a Roku customer, they can simply redeem the offer (see detailed instructions below – as there are a few caveats).

Watching ITVX Premium on TV

This new offer comes while another Roku offer – free three months of Apple TV+, is still ongoing – and eligible users can enjoy both at the same time.

The Appeal Of ITVX Premium

ITVX is not a new name for binge-watchers and sports enthusiasts.

Over the last ten months, ITV’s streaming platform (which replaced ITV Hub) has seen a remarkable increase in subscribers, especially due to its exclusive streaming rights to popular shows like Love Island and major sports events.

Earlier this year, ITV’s children’s content also moved to ITVX – when the long-running CITV channel was shut down.

Child watching ITVX Kids on laptop mockup

However, the journey hasn’t been entirely smooth. ITVX faced its fair share of bugs and compatibility issues.

Even this week, many iPhone and iPad users across the country were unable to watch ITVX due to an issue with the app.

ITVX app on a smartphone

ITVX offers its Premium tier for £5.99/month or £59.99/year.

The Premium subscription not only removes the ads but also gives users access to the BritBox library, which is loaded with over 4,000 hours of classic British content, as well as picks from Studio Canal Presents.

The Return of Big Brother on ITVX

The reality TV show Big Brother is set to return on October 8, and will be broadcast on ITVX (and ITV’s linear channels).

The new season will consist of 36 episodes airing six nights a week. AJ Odudu and Will Best will host the show, overseeing weekly evictions and interviewing housemates.

Big Brother ITVX collage

A companion show will also air immediately after the main show, providing further commentary and audience interaction.

One notable feature is the return of the live feed, which will be streamed on ITVX during the late hours of the night. This is a nod to the original format of the show and is likely to be well-received by long-standing fans.

Remember that if there are advert breaks during the live feed, you WILL be seeing them even if you’re subscribed to ITVX Premium. But if you’re watching it later, on-demand, then ITVX Premium should eliminate the adverts.

Roku’s Streaming Devices

Roku has long been one of the leading streaming device manufacturers in the US – and it’s been making quite a name for itself in the UK as well.

The three stand-alone streaming devices from Roku are excellent streamers – with the 4K Streaming Stick being our choice for the top UK streaming device.

In addition to ITVX, Roku devices support most of the streaming services and apps that are currently available in the UK, including the other public broadcasters’ streaming apps – BBC iPlayer, Channel4 and My5.

The Roku Streambar (see my review) combines two devices in one – a powerful streaming device and a compact soundbar that will, in most cases, sound much better than your TV’s built-in speakers.

In addition, Roku sells Roku TVs – Freeview television sets with Roku’s OS already built into them. Several models are now sold in the UK – including a Roku TV from Hisense, a Roku TV from METZ, and a new JVC Roku TV that launched this very week.

How Do I Get ITVX Premium For Free On Roku?

To take advantage of Roku’s new offer, all you need to do is install Roku’s ITVX app on your device (either directly on the device itself, via the online channels store).

Roku ITVX deal

Once you open the app, you can switch to the Premium tab – where you’ll see an option to sign up for a 30-days free trial (normally it’s 7 days).

Do note, however, that if you DON’T see the 30-day offer, you might have to update the ITVX Roku app on your device (if you already had it installed beforehand).

To do this, tap the Option (*) button on the remote, with the ITVX app selected on the Roku home screen, and choose “Check For Updates”.

ITVX roku app update

This promotional offer is available from October 4, 2023 to January 31, 2024. 

However, to take advantage of this offer, users are required to sign up for ITVX Premium on their Roku device and redeem the ITVX Premium offer by February 8, 2024.

A valid payment method is required for signing up, although no charges will be incurred if the subscription is cancelled before the end of the 30-day trial period.

The offer is open to both new AND existing Roku users – but it’s only open to new ITVX Premium subscribers – so if you already used the 7-days trial in the past, or if you’re currently subscribed to ITVX Premium – you can’t use this offer.

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