Curious about Sky Stream, but still on the fence? Sky’s newly announced partnership with Currys might just tip the scales for some.
Now, consumers can get up close and personal with Sky Stream – Sky’s broadband-based streaming device – in any of Currys 285 stores nationwide.
As part of this collaboration, Currys will be the only UK tech retailer to sell Sky Stream in 2023, making it more accessible for consumers to get their hands on Sky’s streaming-based product.
But before you dash to your nearest outlet, there’s an unusual twist to this partnership that you should know about.
In the era of online shopping, the opportunity for customers to physically see, touch, and demo tech products before purchase has become somewhat of a rarity.
However, this hands-on interaction can be a game-changer for many customers, providing them with a clearer understanding of the product and its functionality – especially with a device like Sky Stream, which significantly changes the way some of Sky’s content “works”.
The Sky Stream devices will be on display in the ‘Vision’ area of each Currys store, where tech experts can provide demonstrations and answer any queries customers might have.
However – this partnership, while useful for some, may also carry with it some confusion for certain customers. Historically, buying tech products like streaming devices implied ownership.
But with Sky Stream, the ‘ownership’ aspect gets a bit blurred. Customers technically don’t own the Sky Stream puck.
It remains Sky’s property, and customers are required to return the device if they cancel their Sky subscription (or pay a non-return charge if they don’t).
This may create dissonance for some customers accustomed to the traditional retail model where once you buy something, it’s yours to keep.
What’s Sky Stream?
Designed in the form of a small ‘puck’, this device offers an easy and efficient way for customers to access a wide array of entertainment options without the need for a satellite dish.
Sky Stream is particularly beneficial for those who wish to experience the “full” Sky experience, but don’t want a satellite dish or can’t have one due to restrictions such as living in a rental flat.
The device integrates content from over 150 channels and apps, and provides users with over 100,000 hours of aggregated content from exclusive Sky channels and all the most popular entertainment apps, including Apple TV+, Amazon’s Prime Video, Disney+, BBC iPlayer, ITVX, Channel4, YouTube, Discovery+ and more.
- Also See: Sky Stream VS NOW TV
Sky Stream features a unique ‘Playlist’ function that allows users to add live programmes for later viewing, effectively offering a personalised TV experience.
This doesn’t just include on-demand shows, but also live TV that’s currently being broadcast.
Sky Stream then lets you watch that content later, by either sending you to the corresponding streaming app (such as ITVX), or by recording the content to Sky’s cloud (see more on how Sky Stream’s recording works).
Additionally, Sky Stream is also equipped with a voice control/search feature, which lets users issue basic commands, search for films, TV shows, actors, etc., using the microphone built into the Stream’s remote.
In terms of image quality, Sky Stream supports 4K UHD resolution, provided you have the right TV and subscription (either to Sky’s 4K content addon, or a 3rd party with 4K content, like Netflix or Amazon’s Prime Video).
Sky Stream Pricing
Sky Stream’s prices depend on whether you take the 31-day contract (which you can cancel anytime) or the 18-month contract.
The mandatory basic package for Sky Stream users is Sky Ultimate, which includes Sky Entertainment (a pack of channels like Sky Atlantic, Sky Max, and others), Freeview, and the basic Netflix plan with a video resolution of 720p
The rolling-contract version of this package on Sky Stream costs £29/month, and the same plan, with the 18-month contract, is £26/month.
On top of that, you can add more packs and channels from Sky and 3rd parties. As of this writing, the costs are:
- Sky Cinema (which includes Paramount+) for £13/month on the rolling contract, and £11/month on the 18-month contract.
- Sky Sports currently on offer for £22/month (instead of £27) on the rolling contract, and £20/month (instead of £25) on the 18-month contract.
- Sky Kids for £6/month on either contract.
- BT Sport – Currently on offer for £28/month (instead of £30) on either contract.
If you want to add 4K and Dolby Atmos, that’s another £6/month. And if you want to be able to fast forward adverts – that’s £5/month (it used to be free on the first year – but that’s no longer the case).
And lastly, if you want to be able to watch in other rooms – you need the “Whole Home” add-on, which is £12/month. The first Whole Home puck (so the second for you in total) is free for now – but you will have to pay £39.95 for additional ones.
As of this writing, Sky offers a free 1-month trial of Sky Stream’s Ultimate package – if you cancel before it ends, you won’t pay anything. Otherewise, it will renew to either the 18-month or 31-day contract.
- Limited Time Sky Stream Offer: Get Sky Stream + Ultimate for £19/month (instead of £26/month) with the 18-month contract. Only available via this link.
Sky Stream Coming To Currys
Since its launch, Sky Stream has only been available on Sky’s website, or by ordering it through Sky’s retail stores.
With this new partnership, customers will now be able to “buy” it directly at Currys’ retail stores – though, again, you’re not actually buying anything – Sky is “loaning” you the device, and lets you sign up for the subscription that comes with it.
Without a Sky subscription – the Sky Stream puck can’t do anything (and you’re supposed to send it back).
But while it might feel odd not to own the Sky Stream device, the chance to try it before you buy may help curious customers.
Also, note that you can’t order Sky Stream from Currys online – Currys simply sends you to Sky’s website for that. To “buy” from Currys – you’ll have to go to a Currys retail store.
Ed Connolly, Chief Commercial Officer for Currys, said: “This partnership brings together our market-leading range and expertise when it comes to TVs, and all the unmissable content available from Sky.
“From today, customers can pop into their nearest Currys store and see just how easy it is for them to access all their favourite shows – whether they be Sky exclusives, Netflix blockbusters or BBC classics – all from one device that plugs right into their TV.
Stephen van Rooyen, Sky’s Chief Executive Officer, UK & Ireland said: “Sky Stream is all about making our world-class TV platform available to even more customers, which means partnering with Currys is the logical next step.
“We’re hugely excited to work with the team across their huge footprint of stores to take a fantastic product to even more customers.”