Yes, it’s that time again – Amazon’s own private shopping holiday, Prime Day. Except this year it’s turned up early. After years of landing in July, Amazon has shuffled the whole event forward to June, running from June 23 to 26.
That’s still four full days of discounts, and there’s a decent spread for cord cutters this time: the cheapest-ever price on the Netgem Pleio Freely box, cuts across most of the Fire TV range, a tempting price on the Google TV Streamer, a Roku-powered projector at well under half price, and a batch of streaming service offers.
As always, a quick reminder before we dive in – a discount is not a reason to buy something you don’t need or can’t afford. But if a new streaming device has been sitting on your list for a while, this is a good moment to act.
One thing to get out of the way first: to access any of the Prime Day deals, you need to be an Amazon Prime member.
Prime costs £95/year or £8.99/month (which works out to £107.88 over the year), or £4.49/month for students and 18-24 year olds.
That gets you free next-day delivery, Prime Video, Amazon Music and a handful of other perks. If you’re not a member, you can get a 30-day free trial – as long as you haven’t had one in the past year – use it for the Prime Day deals, and cancel afterwards if it’s not for you.
Netgem Pleio Freely Puck – £80 (was £99)
This is the big one for us this year, and the standout deal of this Prime Day for anyone interested in Freely.
The Netgem Pleio (see my review) has dropped to £80 – its lowest price ever. It settled at a permanent £99 back in April, after a chaotic run of price changes, and we’ve never seen it this cheap.
If you’re new to it: the Pleio isn’t just a streaming stick, it’s a standalone Freely box. Freely is Everyone TV’s internet-delivered TV platform – the people behind Freeview and Freesat – and it’s designed to eventually replace the aerial entirely, streaming 60-plus live channels over your broadband with no aerial or dish needed.
On top of Freely, the Pleio runs Android TV with full Google Play Store access, so you also get Netflix, Disney+, NOW, Discovery+ and – worth a mention given it only launched in the UK back in March – HBO Max, all on the same box.
It also comes with a wireless gamepad and a year’s free access to Pleio Extra, which adds cloud gaming with 300-plus games (then £9.99/month after the first year). Freely itself stays free forever.
The Pleio’s main rival, the Manhattan Aero, used to undercut it – but the Aero rose to £89.99 in May (Manhattan blamed rising RAM costs), and it isn’t discounted for Prime Day.
So at £80, the Pleio now undercuts the cheaper box.
Amazon Fire TV Prime Day Deals
Amazon has discounted most of its Fire TV lineup for Prime Day, and some of these are the lowest prices we’ve seen – lower, in a couple of cases, than Black Friday.
A quick bit of background, because the range has changed. There are now four Fire TV sticks, split down the middle by operating system.
The 4K Max and 4K Plus run the older Android-based Fire OS, with the full 30,000-plus app library and sideloading. The 4K Select and the HD run Amazon’s newer Vega OS, which is leaner but limited to around 3,000 apps, with no sideloading.
All the major UK services are on Vega, but niche apps may be missing.
There’s also a trade-in option across the range: hand over any old Fire TV device and you get 20% off, plus a gift card whose value depends on what you trade in.
Keep that Android-versus-Vega split in mind as you read – in a couple of cases it matters more than the price differences.
Fire TV Stick 4K Plus – £24.99 (was £59.99)
I’ll start with the one I’d actually recommend for most people. The 4K Plus (Amazon’s renamed standard 4K stick) has dropped to £24.99, and at this price it’s the pick of the range.
You get 4K with Dolby Vision and Dolby Atmos, WiFi 6, 2GB of RAM, the full Android app library and sideloading. For £24.99, that’s everything the average streamer needs and then some.
Here’s what makes it the obvious buy: it’s only £3 more than the 4K Select below it, and £5 more than the HD – and it’s a more capable device than both, on the better operating system. Unless you specifically want a dirt-cheap second stick, this is the one.
Fire TV Stick 4K Max (2nd Gen) – £39.99 (was £69.99)
The flagship stick, and the most powerful in the standard lineup. It has the fastest processor of the four, WiFi 6E, 16GB of storage (double the others), 2GB of RAM, and the Enhanced Alexa Voice Remote with its handy Recent and Settings buttons.
At £39.99 it’s a strong saving, and it’s the one to get if you want the best possible experience and the extra storage for more apps and games.
But for most people, the £15 you’d save by going for the 4K Plus is better kept in your pocket – the Max is the better stick, just not £15-better for typical use.
Fire TV Stick 4K Select – £21.99 (was £49.99)
The Select is Amazon’s cheapest 4K stick, and it runs Vega OS – so around 3,000 apps rather than 30,000, and no sideloading. VPN support has arrived (NordVPN and IPVanish both work now), but if you’ve ever sideloaded an app, this one isn’t for you.
At £21.99 it’s tempting, but remember the 4K Plus is just £3 more with the full app library and sideloading. So the Select really only makes sense as a cheap second stick for a bedroom or guest room, where you’ll stick to the mainstream services.
Fire TV Stick HD – £19.99 (was £39.99)
The cheapest stick in the sale, and the only one without 4K. Like the Select, it now runs Vega OS, so the same app caveats apply.
At £19.99 it’s the budget pick, but with the 4K Select just £2 more and giving you 4K output, the HD is a hard sell unless you’re certain the TV it’s going on will never be 4K. Oddly, the HD has slightly better WiFi than the Select (WiFi 6 versus WiFi 5), but for most people the 4K is the bigger draw.
Fire TV Cube (3rd Gen) – £109.99 (was £139.99)
The premium option, combining Fire TV streaming with an Echo speaker and hands-free Alexa – you can give it commands without picking up the remote. It’s the most powerful Fire TV device, though it launched back in 2022, so it’s getting on a bit.
At £109.99 it matches its usual lowest price. Worth it if you specifically want the Echo integration and hands-free control – otherwise the 4K Max covers the streaming side just as well for a lot less.
Alexa Voice Remote Pro – £24.99 (was £34.99)
The upgraded remote, with backlit buttons, a remote finder and customisable shortcut buttons. It works with any Fire TV device and doesn’t come bundled with any of them, so this is the way to add those features.
At £24.99 it’s a reasonable saving, though it dropped a little lower (£19.99) at Black Friday – so if you can wait and don’t mind the gamble, it may go cheaper again later in the year.
Fire TV Soundbar Plus – £149.99 (was £249.99)
Not a streaming device – despite the “Fire TV” name, there’s no streaming or Alexa here at all – but a soundbar that surprised me when I reviewed it. It’s a 3.1 setup with a built-in subwoofer, Dolby Atmos and DTS:X, clear dialogue enhancement, and bass that punches well above its price.
At £149.99 it’s £100 off, and lower than I’ve seen it before (it was £174.99 at last year’s Prime Day). If you can look past the confusing name and just want a big upgrade on your TV’s built-in speakers, this is a strong price.
Google TV Streamer – £75 (was £99)
Google’s set-top streaming box is down to £75 for Prime Day.
It replaced the old Chromecast range in 2024, swapping the dongle for a small box with a built-in Ethernet port – handy if your WiFi is patchy. The hardware is strong: a fast processor, 4GB of RAM (more than any Fire TV stick), 32GB of storage, and support for all the major HDR formats including Dolby Vision.
Its main trick is pulling your “Continue Watching” lists from across different services onto one home screen, which is useful if you bounce between Netflix, Disney+ and Prime Video. The Fire TV and Roku sticks do a version of this too, but the Google box does it better.
It’s not flawless. Google was slow to add UK apps at launch (BBC iPlayer took six months), the interface can feel cluttered, and there’s no HDMI cable in the box, which feels stingy. At its full £99 it’s an awkward sell, but £75 makes it easier to recommend, especially if you watch across a lot of services.
Aurzen EAZZE D1R Roku Projector – £123.48 (was £199.99)
Worth saying up front: the Roku streaming sticks aren’t discounted this Prime Day. But the Roku-powered projector I reviewed recently is, and it’s a fun one.
The Aurzen EAZZE D1R is a small, light projector with Roku built in – so you get the same simple interface and thousands of apps you’d get from a Roku stick, thrown up onto your wall. It focuses and squares off the picture itself, and you can be watching a couple of minutes after opening the box. I gave it our Editor’s Choice.
It’s 1080p, projects from 40 to 150 inches, and has dual 5W Dolby Audio speakers, HDMI with ARC, WiFi 6 and AirPlay.
The one big caveat – and it matters more in June than at any other time of year – is light. At 280 ANSI lumens, this is an after-dark device, full stop. With British summer evenings staying light until late, you can forget any idea of a garden footie night with it. Get the room properly dark, though, and it looks great.
A couple of smaller niggles: Bluetooth audio has a lip-sync delay (use the 3.5mm port, HDMI ARC, or the Roku app’s private listening instead), the remote isn’t backlit (annoying on a device built for dark rooms), and there’s no tuner, so no Freeview – though you could hang a Freely box off the HDMI port if you wanted live channels.
At its £199.99 RRP it’s a harder sell, but it has barely ever sold at full price. At £123.48 the maths changes completely, and as long as you go in clear about the dark-room thing, there’s a lot of fun to be had here.
Streaming Service Prime Day Deals – Up To 60% Off
It’s not just hardware. Amazon is running up to 60% off a batch of streaming subscriptions for Prime Day, mostly through Prime Video Channels.
These are add-ons to a Prime (or Prime Video) subscription, watched through the Prime Video app – so you need Prime first. And the usual reminder: the intro prices revert to the full rate when the promo period ends, so set a reminder to cancel anything you don’t want to keep.
The highlights:
- Paramount+ Standard at £2.99 for the first month (normally £7.99/month) – the full library including Yellowstone, Landman and the Star Trek shows
- Apple TV at 50% off for the first two months – home to Ted Lasso, Severance, Slow Horses and Foundation
- MGM+ at £2.99/month for two months – classic films and originals
- A free month on a selection of other channels, including Shudder (horror), Mubi (arthouse) and StudioCanal Presents
Audible – 3 Months At £0.99/Month + £10 Credit
Not streaming TV, but worth a mention: Audible, with one of the largest audiobook libraries going, is offering three months at £0.99/month (down from £7.99/month), plus a £10 Audible credit to spend on more audiobooks.
The subscription gives you a credit a month (a credit is usually one audiobook), plus access to Audible Plus, a library of thousands of titles, podcasts and originals. After the three months it renews at the regular rate, so cancel if you don’t want to continue.
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