Sports Bombshell: LaLiga Will Be Free To Watch On ITV

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Good news for fans of Spanish football: ITV announced a deal with LaLiga TV, which shows live football matches from the Spanish league, where 10 major games each season will be broadcast live and free on ITV’s channels and on ITV Hub.

The new deal will last for three seasons, from this current season up to and including 2024/25.

LaLiga on ITV, ITV4 and ITV Hub (and later ITVX) will feature 10 matches per season, with either FC Barcelona, Real Madrid or Atlético Madrid appearing in ITV games (see our guide below on how to watch via streaming).

The rest of LaLiga’s games – 300 live matches in total – will continue to air on Premier Sports, which is available on Sky, Virgin Media, and on Amazon’s Prime Video channels, for £7.99/month.

Karim Benzema Real Madrim LaLiga
Karim Benzema (Photo: Deposit Photos – Natursports)

ITV’s first free LaLiga match will be Real Sociedad v FC Barcelona on Sunday, August 21. Coverage will begin on ITV4 at 8:30pm, with kick-off at 9pm.

Niall Sloane, ITV Director of Sport, said:

“This deal ensures free-to-air coverage for all football fans of one of the most entertaining leagues in the world.

“The deal with Premier Sports will give fans the chance to see some of the most iconic clubs and world-class players in action, live on ITV.”

How To Watch LaLiga On ITV

Thanks to the new deal with Premier Sports, 10 LaLiga matches will air and stream for free on ITV every season.

To watch the games live on your TV, you simply need access to ITV – which is free via Freeview (with an aerial), YouView and Freesat.

If you prefer to watch LaLiga on ITV via streaming, you can do so on ITV Hub – the streaming service/app from ITV. 

ITV Hub on a TV

ITV Hub is available on a wide range of streaming devices, such as Amazon Fire TV, Roku, Freeview Play boxes like the Manhattan T-3R, and more.

Later this year (Around November) ITV Hub will be replaced by a new streaming service – ITVX, which will include more than 15,000 hours of content (compared to 4,000 on ITV Hub), most for free (with adverts), as well as a premium tier that will add BritBox to the mix.

And while ITV Hub is not currently available on Sky Q – the plan is for ITVX to be available on it from the start.

The live version of ITV’s channels will transfer over to ITVX, which will be the new streaming destination for ITV’s LaLiga matches.

LaLiga TV On Premier Sports And Amazon

In addition to the 10 matches that will be free on ITV, 300 LaLiga games will air on Premier Sports this season, including CA Osasuna vs. Sevilla FC, FC Barcelona vs. Rayo Vallecano, and UD Almería vs. current champions Real Madrid.

Football on mobile phone 1200

All coverage on Premier Sports will feature LaLigaTV talent, including renowned Spanish football experts such as Albert Ferrer, Guillem Balagué, Semra Hunter, Andrea Orlandi, Gary Lineker, Simon Hanley, Terry Gibson, Phil Kitromilides, Graham Hunter, Sid Lowe, Pete Jenson, and many more.

LaLiga TV is a 24/7 UK channel dedicated to the Spanish football league. It’s available via Premier Sports (which has recently been bought by Viaplay, and is set to change soon), but also on Amazon’s Prime Video platform.

How to watch LaLiga in UK

Prime Video Channels are an add-on to your Amazon Prime Video subscription. They launched in the UK back in 2017, and the list of available channels has been growing since.

Keep in mind –  you must have an Amazon Prime subscription first (or Prime Video), and then you can add the channels on top of that – But you can get a free 30-days trial of Amazon Prime.

LaLiga TV on Prime Video
LaLiga TV on Prime Video

Once you subscribe, you can watch LaLiga TV’s Prime Video channel on any device that supports the Prime Video app – which is basically almost every streaming device and Smart TV sold in the UK (including Sky Q and Sky Glass).

(Featured image: Deposit Photos / Piter2121)

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