Sky’s NOW Slashes Prices, But There’s A Frustrating Catch

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Sky’s standalone streaming service, NOW (formerly known as NOW TV), is slashing prices for its Entertainment and Cinema memberships for a limited time – but there’s one big catch.

Until March 23, 2023, you can get both NOW Entertainment and NOW Cinema as a bundle, for 39% off their usual price.

So instead of paying £9.99 for Entertainment and £9.99 for Cinema – you can get both for £12/month. That’s the good part.

The catch, however, is that this offer comes with a minimum term of six months – which is something unusual for NOW – a service that was always praised for being free of long-term minimum contracts.

This means that customers who claim this offer, will get to keep the discounted price for six months – but they won’t be able to cancel the subscription until those six months are up, and will have to keep paying every month (see full details below).

NOW on devices formerly NOW TV

These minium-term contracts have always been quite common on Sky’s other services – such as Sky Q – and even Sky Stream and Sky Glass now have optional long-term contract discounts.  

NOW is also currently offering a discount on its Sky Sports membership – for up to 12 months – but there’s no minimum term on that offer, and customers can cancel anytime.

These discounts have come in shortly after a recent price increase, where NOW’s Sky Sports membership has gone up by £1/month, and the NOW Boost add-on has gone up by £1/month as well.

NOW TV devices dragon

NOW is Sky’s long-running standalone streaming service that doesn’t usually require a long-term contract and works as an app on many supported devices.

Late last year, Sky also launched its Sky Stream, which is also a streaming service from Sky – but one that only works with the Sky Stream puck, and has a different interface (and pricing scheme) – See our Sky Stream VS NOW comparison.

NOW offers three main content packages (“memberships”):

  • NOW Entertainment, normally at £9.99/m, with Sky’s TV channels, including Sky Atlantic, and content for kids.
  • NOW Cinema, normally at £9.99/month. Identical to the Sky Cinema plan on Sky, with new blockbusters and back-catalogue films.
  • NOW Sky Sports, normally at £33.99/month. Almost identical to Sky Sports on Sky (with Racing, Mix and News being part of this membership instead of Entertainment).

Then there’s NOW Boost, which costs £6/month. It’s an add-on, which adds Full HD (1080p) video quality, Dolby Digital 5.1 sound, no adverts (for on-demand content – you’ll still see adverts on Sky’s live channels), and the ability to stream on up to 3 devices at the same time (instead of just one).

NOW Boost join screen

NOW is available on a wide range of streaming devices, including Amazon’s Fire TV, Roku, Google’s Chromecast, mobile phones, tablets and more (see our full NOW review).

NOW’s March Offer: Pay Less, Sign Up For Longer

As mentioned, NOW was always known for being a service with a rolling, monthly contract that you can cancel anytime.

It still is – but this month’s offer (which is optional, of course) – switches things up a bit.

Instead of paying £19.98/month for both NOW Entertainment and NOW Cinema – you can get them as a bundle for just £12/month, for six months.

But, unlike NOW deals of the past – those six months are not UP TO six months. Instead, they’re a minimum term – which means you’re bound to those £12/month for six months.

You can technically cancel before the six months are up – but the cancellation will only take effect when your minimum term is over.

Cord cutter tearing up TV contract

Once those six months are up – your subscription will auto-renew at full price, so you’ll start paying £19.98/month. Before that happens, however, you can cancel your subscription.

Along with this offer, you also get a 7-day free trial of NOW Boost – which will then renew at its normal £6/month price – but you CAN cancel boost before those 7 days are up, as it’s not a part of the six-month minimum term.

Is This A Good Deal?

The whole point of cord cutting and streaming TV, in my eyes, is the flexibility that you get – subscribe to Netflix for a couple of months, then cancel and switch to Disney+, then get a month of NOW to watch that one show you’re interested in… and when you go on holiday, or you’re having rough financial times – just cancel everything.

Streaming services on phone prime netflix disney 1200
(Photo: Deposit Photos / Miglagoa)

Long-term contracts with minimum terms take away that flexibility.

If, however, you’re definitely planning to be a NOW subscriber for six months or more (for both Entertainment and Cinema) – then you might as well subscribe to it at the discounted price.

But there are almost always offers and discounts for NOW – so signing up for six months in advance – will be questionable for many.

1 thought on “Sky’s NOW Slashes Prices, But There’s A Frustrating Catch”

  1. Thank you for letting us know about this NOW TV offer! I am already a NOW TV subscriber, but I went and checked the NOW TV website, and I was able to sign up for this 6 month deal, which will now save me a great £47.88 over the next 6 months! So a huge thank you for bringing this 6 month NOW TV deal to our attention 😃👍


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