Roku has kicked off a summer sale in the UK, with money off all three of its streaming sticks – and even its Roku-powered projector is discounted too.
The usual reminder applies before we get into it: a discount isn’t a reason to buy something you don’t need. But if a streaming stick has been sitting on your list, or you’ve got a spare TV crying out for something better than its own sluggish smart platform, this is a reasonable moment to look.
That said, I’ll be upfront – these aren’t the best Roku prices we’ve seen this year. The Easter deals back in April were better across the board, and there’s a plausible reason for that, which I’ll come back to at the end.
A Quick Roku Catch-Up
Roku is the biggest streaming platform in the US, Canada and Mexico, but over here it still plays second fiddle to Amazon’s Fire TV sticks in terms of name recognition.
The sticks plug into your TV’s HDMI port and give you Netflix, Disney+, Prime Video, BBC iPlayer, ITVX, Channel 4, 5, NOW, HBO Max and thousands more – all wrapped in an interface that’s a clean grid of app tiles and very little else.
That simplicity is the whole pitch. Where Fire TV and Google TV fill the screen with promotions and suggestions, Roku puts your apps in front of you and gets out of the way.
It’s why the Streaming Stick Plus is our pick for the best streaming device in the UK for 2026.
A few things have happened over the past year that are worth knowing about if you’re considering buying one.
Free live TV channels. In October 2025, Roku launched its Live TV Zone in the UK with more than 40 free, ad-supported channels, and added five more from ITV Studios in March – including The Graham Norton Show, Hell’s Kitchen, Hotel Inspector, River Monsters and a British film channel.
They’re free, they’re always on, and you sit through adverts. It’s classic FAST channel territory – older shows and films rather than anything you’d call must-see.
But no Freeview or Freely integration. On the sticks, the Live TV Zone only shows Roku’s own channels. There’s no BBC iPlayer, ITVX or Channel 4 in that guide, and no Freely app either – despite Freely being built into some Roku TVs.
If you want live BBC One, you still open iPlayer yourself. Amazon’s Fire TV has had unified live TV for well over a year now (though it still doesn’t integrate with Freely on the sticks), and it remains one of my biggest gripes with Roku in the UK.
A new home screen is coming, eventually. Roku tore up its app grid in the US in May, replacing it with rows of personalised recommendations. It hasn’t reached the UK, and there’s no date. When it does arrive, there’s a setting to switch back to the classic layout.
And Roku is being bought by Fox. The $22 billion deal was announced in June, but it isn’t expected to close until the first half of 2027, and it still needs regulatory approval. Nothing about your device changes because of it – not today, not for a good while.
With all that out of the way – here are the sizzling summer discounts:
Roku Streaming Stick (HD) – £24.99 (was £29.99)
The entry-level stick, at 17% off.
It’s HD only (1080p), with 512MB of RAM and older 802.11b/g/n dual-band WiFi. It’s tiny, it can run off your TV’s USB port rather than a wall socket, and despite being the cheapest in the range it still comes with Roku’s Voice Remote, complete with TV volume controls – a real upgrade over the basic infrared remotes budget streamers used to ship with.
It’s pleasant to use, though the interface itself renders at 720p, so backgrounds can look a bit soft compared to the pricier sticks. Streaming quality is unaffected.
The problem is the same one it always has. There’s £4.51 between this and the 4K-capable Plus at these prices, which makes it very hard to recommend unless you’re buying for a guest room, an HD-only TV you have no plans to replace, or a stick you’ll chuck in a suitcase.
You can read my full review of the HD stick for more.
Roku Streaming Stick Plus – £29.50 (was £39.99)
This is the one to get, and at 26% off it’s the biggest discount of the three.
You get 4K with HDR10, HDR10+ and HLG – that last one matters, as it’s the format the BBC uses for iPlayer’s 4K content. There’s 1GB of RAM, 802.11ac WiFi 5, and the same Voice Remote as the rest of the range.
In use it’s noticeably snappier than the HD stick and, in my testing, essentially level with the more expensive Stick 4K. For under £30, that’s a lot of streaming device – and there’s plenty more detail in my review.
It’s worth being clear-eyed on price, though: it was £26.99 at Easter and £24.99 at Black Friday, so £29.50 is a few quid above both.
It’s still excellent value – that’s less than Amazon charges for its basic HD Fire TV Stick at full price – but it isn’t a record low.
The one thing Roku won’t do is sideloading. If installing apps from outside the official store matters to you, Fire TV remains your platform (though that’s changing as well).
Roku Streaming Stick 4K – £44.99 (was £49.99)
The premium stick, and the weakest deal here at 10% off.
What it adds over the Plus is Dolby Vision support and a WiFi booster attached to the power cable, which extends its wireless range. It’s also a bit more power hungry, so many TVs won’t supply enough juice through their USB port – you’re better off using a wall socket.
But it’s been on sale since 2021, and it hasn’t been updated since. On paper it shares the same ARM Cortex A55 processor and 1GB of RAM as the Plus, and in practice the two feel much the same to use – as I found in my review of the Stick 4K.
At £44.99 you’re paying £15.49 more than the Plus for Dolby Vision and better WiFi range. If your router is far from the telly, or Dolby Vision matters to you, fair enough.
For most people, it doesn’t add up – especially as this same stick was £35.99 at Easter. Our full comparison of the three sticks goes deeper.
Roku Aurzen EAZZE D1R Projector – £129.98 (was £199.99)
The Aurzen EAZZE D1R is discounted too – down to £129.98, at least until August 9.
If that number looks familiar, it’s because this projector spends most of its life on offer. It does sell at £199.99 sometimes, but not often, and I said in my review of the D1R that the full price is a harder sell against rival projectors.
At around £130, the maths works much better.
It’s a small, 1.4kg projector with Roku built in, so you get the same interface and the same apps as the sticks, thrown onto your wall at anything from 40 to 150 inches.
It focuses and squares up the picture by itself, and setup took me about five minutes from opening the box. I gave it 4.5 out of 5 and an Editor’s Choice.
Two things to be honest about before you buy. First, at 280 ANSI lumens it needs a properly dark room – and in August, with British evenings staying light until late, that’s a real constraint.
You cannot run a garden football party with this thing. Second, Bluetooth audio has a lip-sync delay that makes it close to unusable, so plan on the 3.5mm socket, HDMI ARC to a soundbar, or the Roku app’s private listening mode.
There’s also no tuner inside, so no Freeview and no live channel guide – live TV comes via the streaming apps, or you can hang a Freely box like the Manhattan Aero off the HDMI port.
All that being said – at the discounted price, and if you know what you’re getting – this is a fun little projector that’s very easy to use.
Why These Deals Aren’t As Good As Easter
Compare the two sales and the pattern is clear. At Easter, the HD stick was £22.49, the Plus £26.99 and the Stick 4K £35.99. Every one of those beats what’s on offer now, and the Stick 4K by a full £9.
So what changed? The likeliest answer is the same thing that’s been quietly reshaping hardware prices all year.
The AI boom has created enormous demand for memory chips, and that’s pushed component costs up across consumer electronics.
In July, Roku raised prices across its US hardware range – the Roku Ultra went from $100 to $150, and the basic Streaming Stick from $30 to $40.
Roku confirmed the increases, with an executive describing it as a tough decision made to deal with shortages caused by the AI boom.
The interesting part is that Roku thought it would dodge this. On an earlier earnings call, chief executive Anthony Wood argued that Roku’s devices use far less memory than rivals’ and rely on cheaper components, so the company expected to be less exposed.
He even suggested rising memory costs could work in Roku’s favour, by making its platform more attractive to third-party TV manufacturers facing higher build costs. The July increases suggest the squeeze caught up with Roku’s own hardware regardless.
UK prices haven’t officially moved. The RRPs are still £29.99, £39.99 and £49.99, and what’s on shelves here is presumably stock that was built and shipped before the worst of the component crunch.
But this isn’t a purely American problem. Manhattan raised the price of its Aero Freely box for exactly this reason, and in April its T4-R Freeview recorder went up across all three storage variants – the 500GB model jumping £30 to £199.99.
Manhattan was candid that AI data centre demand was to blame.
Now, Roku’s shallower UK discounts are not necessarily directly related to component costs – yet. But a company that has just raised prices in its biggest market has less room to be generous elsewhere, and that reading is hard to ignore.
Which leaves the practical question. Is it worth waiting for Black Friday? Historically, yes – November has produced the lowest Roku prices of the year.
This year, nobody can promise that. If UK prices rise before then, November’s “deal” could land somewhere north of what’s on offer today – but we just don’t know.
If you were going to buy anyway, buying now is defensible. If you weren’t, none of this is urgent enough to change that.
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