Roku’s first UK smart projector is now on sale – and there’s a launch discount that makes it far more tempting than its standard price suggests.
The Aurzen D1R, one of two Roku-powered projectors heading to the UK, is available to buy from today (June 1) on Amazon. The recommended price is £199.99, but an early bird coupon code knocks a full £100 off, bringing it down to just £99.99 for a limited time.
That £99.99 price is the headline here. At £199.99, this is a reasonable but unremarkably priced smart projector. At £99.99 however, it’s a far more interesting proposition – with a couple of caveats we’ll get to.
- Get The Aurzen Roku Projector on Amazon (Use coupon code AURZENROKU at checkout)
The second new Roku projector, the Sharp H272, isn’t on sale yet and is due to follow later this month.
What Is the Aurzen Roku Projector, Exactly?
If you’re not familiar with Roku, a quick recap. Roku is the number one TV streaming platform in the US, Canada and Mexico, though it’s less of a household name here than Amazon’s Fire TV.
In the UK, it sells streaming sticks that plug into your TV, has its operating system built into smart TVs from brands like Hisense, JVC, TCL and Sharp – and is now moving into projectors for the first time.
The Aurzen D1R is a smart projector that runs Roku’s operating system. In other words, it’s a projector with the full Roku experience built in – the same clean, simple interface you’d find on a Roku stick or Roku TV, just throwing a picture onto your wall instead of a screen.
That means you get access to the full Roku app library – Netflix, Prime Video, Disney+, BBC iPlayer, ITVX, Channel 4, 5, NOW, HBO Max, YouTube, and thousands more. There’s also The Roku Channel, which includes 50+ free ad-supported FAST channels at no cost.
The appeal Roku is leaning on here is simplicity. Many cheap smart projectors are notoriously awkward to use – streaming apps in one place, an odd Chinese app store in another, and a separate settings menu that feels like it belongs to a different device.
Roku’s pitch is that everything runs through one familiar system, from the guided setup to everyday use, with a single remote.
It’s also worth a brief mention that Roku recently announced a major overhaul of its home screen in the US – its biggest redesign in over a decade.
That hasn’t reached the UK yet, with no firm date, so for now the projector runs the familiar, simple Roku interface that’s long been the platform’s biggest selling point.
The Specs
The Aurzen D1R projects in 1080p Full HD, with a picture that scales from 40 inches up to 150 inches depending on how far it sits from the wall.
Brightness comes in at 280 ANSI lumens (which Aurzen says is SGS-verified), with audio handled by dual 5W speakers and Dolby Audio support.
Auto focus and auto keystone correction fire up automatically when you turn the projector on or move it, so the image squares itself off without any manual fiddling.
Connectivity covers Wi-Fi and Bluetooth – the latter handy for pairing wireless speakers, soundbars, or headphones for private late-night viewing.
There’s also Apple AirPlay support, and Aurzen says the D1R is the first projector OS to work with Apple AirPlay, Amazon Alexa and Google Home, with Siri and Apple HomeKit compatibility too.
One thing worth being clear about: like Roku’s streaming sticks, the projector has no TV tuner built in. So there’s no Freeview Play integration and no unified live TV guide pulling UK broadcaster channels together.
You can still stream live TV through the individual apps – BBC iPlayer, ITVX, and others that offer their own live streams, as well as through FAST channels, which give you a linear, channel-surfing experience. But it’s not the same as a Freely device or a TV with an aerial.
About That Price
The Aurzen D1R‘s official price is £199.99, but as mentioned, a limited-time early-bird coupon code on Amazon takes £100 off, bringing it to £99.99 (you need to add the projector to your basket, and then use the code – AURZENROKU – on Amazon’s checkout page).
At the full £199.99, this is a fairly ordinary deal. The specs are modest, and there are brighter projectors available around that price – so the Roku software is doing a lot of the heavy lifting to justify the cost. It’s competitive, but not a standout (though I’ll reserve final judgment until my full review, which will be coming soon).
At £99.99, though, the maths changes completely. A 1080p smart projector with a polished, easy-to-use operating system, auto focus, auto keystone and AirPlay for under a hundred pounds is a properly tempting price.
Very few smart projectors get close to that, and almost none with software this straightforward.
We don’t know exactly how long the early bird code will last – Roku and Aurzen have only described it as a limited-time launch offer – so if the lower price appeals, it’s worth not hanging about. Just be aware of the trade-offs before you buy.
The Catch: Brightness
The main thing to factor in is brightness. At 280 ANSI lumens, the Aurzen D1R is on the dim side – fine for a darkened room, but not a projector you can throw a watchable picture up with the lights on or the curtains fully open.
That has a practical knock-on effect, particularly right now. Aurzen describes the D1R as portable enough for “light outdoor use”, and it is quite lightweight – but in reality, a 280-lumen projector won’t cope well with daylight, and in a British summer it doesn’t get properly dark until around 10pm.
So while you could technically take it into the garden, you’d be waiting until very late in the evening to actually see anything on it.
For its intended use – a darkened living room, a bedroom, a home cinema setup – it’s fine, and it looked good in the dim demo room when I saw it, even projected onto a plain wall.
But go in knowing this is an after-dark device, not an all-rounder for bright spaces.
Prefer a Stick?
If a projector isn’t quite what you’re after – or you just want the Roku experience for less – it’s worth knowing that all three of Roku’s UK streaming sticks are currently discounted on Amazon.
The entry-level Roku Streaming Stick (HD), normally £29.99, is down to £24.49. It’s HD-only, so it’s best suited to older TVs, guest rooms, or travel.
The Roku Streaming Stick Plus – our current pick for the best overall streaming device in the UK – is reduced to £34.99 from its usual £39.99, and there’s an additional Amazon voucher that brings it down further to £31.49. It adds 4K and HDR support and is the one I’d recommend for most people.
The premium Roku Streaming Stick 4K, normally £49.99, is down to £43.99, adding Dolby Vision support on top. If you’re unsure which one suits you, our full Roku stick comparison breaks down the differences.
All three give you the same Roku interface and app library you’d get on the projector – just plugged into a regular TV.
Just In Time For Football
There’s good timing on the projector front, too. The 2026 FIFA World Cup kicks off on June 11, and Roku has added a Football Zone to its UK devices – including the projectors – that pulls together live match listings, scores and highlights across the BBC and ITV in one place.
If you fancy watching the tournament on a big projected screen, the timing lines up nicely.
For now, the Aurzen D1R at £99.99 is one of the more interesting budget projector deals around – provided you understand what you’re getting.
- Get The Aurzen Roku Projector on Amazon (Use coupon code AURZENROKU at checkout)
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