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NOW TV Adds “Hayu”, A Reality TV Channel, As A Separate On-Demand Pass

NOW TV Adds “Hayu”, A Reality TV Channel, As A Separate On-Demand Pass

Have you been looking for ways to Keep Up with the Kardashians, or the Real Housewives, as a TV cord cutter? Now you have another, cheap way to do so, thanks to NOW TV’s newly added “hayu” pass – a channel full of (mostly American) reality TV shows. While it’ll normally cost you £3.99, NOW TV are introducing the new pass with a special deal.

NOW TV is Sky’s answer to Netflix and cord cutters – a cheap TV service that doesn’t require a lengthy contract, and gives you flexible packages (“passes”) of content that can be watched on a variety of devices and boxes.

Up until this month, NOW TV had four “passes” of content: the Entertainment Pass (£7.99/m) for TV shows, the Cinema Pass (£9.99/month) for movies, the Sports Pass (£33.99/month) and the Kids Pass (£3.99/month). (You can often get these for less, though – see my guide on NOW TV deals and offers).

Starting this week, and for the first time, NOW TV are adding an external channel you can add as a monthly pass – “hayu” – a European subscription service, owned by NBCUniversal, that features reality TV shows. Many of the shows are available to watch on the same day they are released in the US. The new pass will normally cost £3.99/month.

Hayu is also available as an add-on channel for Amazon Prime subscribers – for the same monthly price.

Some of the top shows available with the new pass are Keeping Up with the Kardashians (which begins its new series next week), The Real Housewives, Top Chef, Vanderpump Rules, and more.

Top Chef

As with any NOW TV pass, you can always cancel the subscription without any lengthy contracts – and re-join when you want to start watching again.

And, to celebrate the launch, NOW TV are offering a special introductory offer for new customers – Get a month of Entertainment and Cinema for just £5 and receive 3 months of hayu (worth £29.95) on the house.

Remember, however, that the passes will renew automatically at their regular price, unless you cancel them – so remember to cancel if you don’t want to keep watching.

You can get the special offer, and learn more about hayu, via this link.


Writer and news editor based in London, I cut the TV cord back in 2014 and never looked back. I watch A LOT of TV, and thankfully I can choose whatever I want to watch without depending on archaic channels.

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