Last year, Netflix gave its TV interface its first major redesign in over a decade. Now, the company is turning its attention to mobile.
Netflix has announced a revamped mobile app experience, with new navigation and a brand new feature called “Clips” – and if you’ve been following what Netflix has been up to, this isn’t entirely a surprise.
When the TV redesign was unveiled in May 2025, Netflix also previewed several mobile changes that were in testing – including a vertical video feed and a generative AI-powered search tool on iOS that lets you describe what you’re in the mood for in natural language, rather than searching for specific titles.
What’s launching now is the full, public rollout of what Netflix had been quietly building since then.
So What’s Actually New?
The headline addition is “Clips” – a vertical, scrollable feed of short video clips from Netflix shows, films and specials, personalised to your tastes.
The idea is to replace the usual experience of scrolling through endless rows of thumbnails with something more immediate and visual.
From the feed, you can add a title straight to your My List, share a clip to friends and followers via text or social media, or tap through to start watching right away.
Netflix describes it as “a personalised highlight reel that helps you decide what to watch or play next, without endless scrolling.”
If that sounds familiar, it should – because it’s basically the same format as TikTok, Instagram Reels and YouTube Shorts.
Netflix is making no secret of the inspiration. The difference is that instead of short clips from strangers on the internet, you’re watching previews from Netflix’s own library.
The pitch is that the format you already spend hours scrolling through could just as easily help you find your next binge watch.
Elizabeth Stone, Netflix’s Chief Product and Technology Officer, says the goal is to make the mobile experience “as entertaining as what you watch, delivering increasingly personalised, immersive experiences for any mood or moment.”
What’s Coming Next
Clips isn’t done yet. Netflix says it will expand the feed in future to include podcasts, live programming and genre-based collections – romance, specific interests and so on.
The aim is clearly to turn it into more than just a discovery tool, and into a short-form entertainment destination in its own right.
Stone says this is “just the beginning of what we’re building on mobile.”
Where and When
The update is rolling out from this week in the UK, US, Australia, Canada, India, Malaysia, Pakistan, the Philippines and South Africa, with the rest of the world to follow in the coming months.
As is often the case with these roll-outs, it appears to be gradual, and as of today (May 1), I’m not seeing it on my Android device in the UK yet – but your mileage may vary.
One More Thing
All of this arrives while UK subscribers are still waiting to find out whether a price increase is coming.
Netflix raised its US prices across all tiers in March – Standard with Ads up to $8.99/month, Standard to $19.99/month, Premium to $26.99/month – and while there’s been no UK announcement yet, the pattern of US-first-then-UK is well established by now.
New features like Clips are, of course, part of how Netflix justifies charging more. The more it can point to, the easier the case for a price rise becomes.
For now, at least, UK subscribers get the new features without the higher bill. And maybe we’ll just get a nice surprise and UK prices will stay put. Maybe.
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