Easter weekend is here, and if you’ve been putting off upgrading your streaming setup, this is actually a decent time to do it.
Several manufacturers are running Easter discounts on streaming devices – including Amazon, Roku, Google and Netgem – with some prices matching or even beating what we saw at Black Friday.
As always, a quick reminder: a discount is not a reason to buy something you don’t need or can’t afford. But if a new streaming stick has been on your list for a while, read on.
Amazon Fire TV Easter Deals
Amazon has discounted most of its Fire TV lineup for Easter, and the savings are solid – though if you caught Black Friday, you’ll notice some of these prices are a little higher than November’s lows.
Fire TV Stick 4K Max (2nd Gen) – £48.99 (was £69.99)
The flagship Fire TV stick (see my review) is £21 off for Easter. The 4K Max is the most powerful streaming stick in Amazon’s standard lineup – it has the fastest processor in the range, WiFi 6E support, 16GB of storage, 2GB of RAM, and comes with the Enhanced Alexa Voice Remote, which adds handy Recent and Settings buttons that don’t come with the other sticks.
It’s one of the best overall streaming devices right now – fast, flexible, and with access to over 30,000 apps. The interface can still feel cluttered with Amazon’s promotional content, but there’s no denying the performance.
For comparison, the 4K Max dropped to £39.99 at Black Friday – so this Easter price is a bit higher.
That said, £48.99 is still a meaningful saving on a device that normally costs £69.99, and it remains the best Fire TV stick to buy if you want the premium experience.
Fire TV Stick 4K Plus (2nd Gen) – £33.99 (was £59.99)
A quick note on naming: Amazon recently rebranded the standard Fire TV Stick 4K as the “4K Plus” – it’s the same device, just with a new name.
At £33.99, this is a strong deal on what remains the sensible choice for most people. You get Dolby Vision, Dolby Atmos, WiFi 6, 2GB of RAM, and access to the full app library – everything the average streamer needs.
At Black Friday it was £24.99, so it’s pricier now, but still well below its £59.99 regular price.
If you’re buying one Fire TV stick as your main device for a 4K TV, this is the one to go for (see my review).
Fire TV Stick 4K Select – £25.99 (was £49.99)
The Select is Amazon’s most affordable 4K stick, and it runs on Amazon’s new Vega operating system – built directly on Linux rather than Android, which means it’s a completely different platform from the rest of the Fire TV range.
That comes with a significant caveat: instead of the 30,000+ apps available on Android-based Fire TV sticks, the Select currently supports around 1,000. All the major UK services are there – BBC iPlayer, ITVX, Channel 4, 5, Netflix, Disney+, NOW, Prime Video – so most people will find what they need.
But niche apps may well be missing.
VPN support has now arrived on the Select (NordVPN and IPVanish both work), and sideloading remains unavailable – so if you’ve ever installed apps outside of Amazon’s store, this one isn’t for you.
For the full picture on what the Select can and can’t do, see my review.
At £25.99 it’s a reasonable choice for a second stick for a bedroom or guest room TV, where you’ll stick to the mainstream services. Just go in with eyes open about the app situation.
For a full breakdown of how it compares to the rest of the range, see our Fire TV specs comparison.
Fire TV Stick HD – £23.99 (was £39.99)
The entry-level Fire TV stick, with no 4K support.
At £23.99 it’s the cheapest option in the range, but with the 4K Select sitting just £2 more, it’s a hard sell for most people – the Select gives you 4K output even on an HD TV (it just won’t display in 4K, obviously), and will be better future-proofed if you upgrade your TV later.
So it comes down to what you’d rather give up – 4K (on the HD stick), or sideloading and a smaller app selection (on the Select).
Fire TV Cube (3rd Gen) – £109.99 (was £139.99)
The Cube combines Fire TV streaming with Echo speaker functionality and hands-free Alexa – you can give it commands without even picking up the remote.
It’s the most powerful Fire TV device you can buy, though it launched back in 2022 so it’s getting on a bit (see my review).
The Easter price matches what we saw at Black Friday, which is the lowest it tends to go.
Worth it if you specifically want the Echo integration and hands-free control; otherwise the 4K Max at £48.99 covers the streaming side just as well for considerably less money.
Roku Easter Deals
Roku has also cut prices across all three of its UK streaming sticks for Easter. The discounts aren’t quite as steep as Black Friday, but they’re still worth a look – especially on the Streaming Stick Plus.
Roku Streaming Stick HD – £22.49 (was £29.99)
Roku’s entry-level stick, HD only. It’s pleasantly quick in use, with a clean interface and a proper voice remote included as standard – older budget models used to ship with basic infrared remotes that lacked TV controls, so that’s a welcome upgrade.
The catch is the same one that applied at Black Friday: there’s only £4.50 between this and the 4K-capable Plus model at Easter pricing, which makes it very hard to recommend unless you’re buying specifically for a secondary TV that will never go 4K.
See our full review for more detail.
Roku Streaming Stick Plus – £26.99 (was £39.99)
This is the one to get. The Plus is our top Roku recommendation – and honestly, one of the best value streaming sticks available at this price.
You get 4K, HDR10/HDR10+/HLG (which covers BBC iPlayer’s 4K content), and Roku’s famously clean interface, where your apps sit right on the home screen without Amazon’s promotional content getting in the way.
At Black Friday it was £24.99, so the Easter price is a couple of quid higher – but at £26.99 it’s still exceptional value.
To put it in perspective, that’s less than Amazon charges for its basic HD Fire TV Stick at its regular price. If you value a simple, clutter-free streaming experience and aren’t fussed about bleeding-edge specs, this is the sweet spot.
If you want more control (there’s no sideloading on Roku) – the Fire TV is still your choice.
You can read our full Roku Streaming Stick Plus review here.
Roku Streaming Stick 4K – £35.99 (was £49.99)
The premium Roku stick adds Dolby Vision and a WiFi range booster over the Plus model.
It’s been around since 2021, so the hardware is starting to show its age – and as we’ve noted in our full comparison of the Roku range, unless Dolby Vision is specifically important to you, or you have genuinely tricky WiFi conditions, the Plus at £26.99 is the better buy for most people.
Google TV Streamer – £79.99 (was £99)
Google’s set-top streaming box has had its price cut to £79.99 for Easter.
The Google TV Streamer replaced Google’s old Chromecast range in 2024, and made the jump from a dongle to a small box with a built-in Ethernet port – useful if your WiFi is unreliable.
It packs serious hardware: a fast processor, 4GB of RAM (more than any Fire TV stick), and 32GB of storage. It also supports all the major HDR formats including Dolby Vision.
Its main party trick is content aggregation – it pulls together your “Continue Watching” lists from multiple streaming services onto one home screen, which is useful if you regularly jump between Netflix, Disney+, and Prime Video.
Sure, the Fire TV and Roku sticks also offer a version of this – but the Google TV Streamer does it better and is more encompassing.
The downsides are real, though. Google was slow to add UK apps at launch – BBC iPlayer took six months to arrive – and the interface, while showing promise, can feel almost as cluttered as Fire TV’s.
There’s also no HDMI cable in the box, which feels a bit stingy.
At its regular £99, the Google TV Streamer sits awkwardly against the competition. At £79.99, it becomes a somewhat easier recommendation – particularly for anyone who watches across several streaming services and would benefit from that content aggregation.
Netgem Pleio Freely Puck – £99 (was £109.89)
The Pleio is a different kind of device from everything else on this list.
It’s not just a streaming stick – it’s a standalone Freely box, which means it streams 60+ live channels via Freely, Everyone TV‘s internet-based platform designed to eventually replace traditional Freeview, without needing an aerial or a new television.
On top of Freely, it runs Android TV, so you get access to the full Google Play Store, including Netflix, Disney+, NOW, Discovery+, and – worth mentioning given it only launched in the UK last week – HBO Max, which is already available on the Pleio.
The Easter deal brings it back to £99 – its original launch price – down from its regular £109.89.
That said, we’ve seen it drop to £99 several times in the past couple of months, particularly since the Manhattan Aero arrived as a rival at £69.99.
There’s also a potential extra saving: Netgem says that customers who have previously searched for the Pleio on Amazon will trigger an exclusive voucher for an additional 10% off, bringing the price down to £89.10.
I haven’t been able to see this voucher myself – so if you spot it when you head to the product page, let us know in the comments.
The Pleio also includes a year’s free access to Pleio Extra, which adds cloud gaming with 250+ games and a bundled wireless gamepad, plus extra streaming channels.
After the first year, Pleio Extra costs £9.99/month – though Freely itself remains completely free.
How does it compare to its rivals in the Freely market? The Manhattan Aero undercuts it at £69.99, but lacks the Google Play Store, so you won’t find NOW or Apple TV on it.
The Humax Aura EZ goes the other way at £249, adding the ability to record from an aerial alongside Freely – but for now, it has quite a few bugs and issues.
The Pleio sits in the middle – more capable than the Aero, considerably cheaper than the Aura EZ. You can read my full Pleio review here.
If you’re interested in Freely – particularly if you have poor Freeview reception and don’t want to pay for a Sky or Virgin Media subscription – the Pleio at £99 (or £89.10 with the voucher, if it shows up for you) is worth a look.
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