With the major overhaul of BT TV on the horizon, customers are now being alerted to the upcoming transition to EE TV, and the start date for this migration has now been set.
We can confirm that the switch to EE TV is scheduled for December 6, 2023, signalling a new chapter for existing BT TV subscribers.
The changeover is set to be a straightforward update for customers, with the promise of maintaining the current service levels, pricing, and available content.
However, it’s important to clarify that this rebranding will not coincide with the launch of the new Apple TV-based service, which is anticipated to roll out in the following months.
Read ahead for everything BT TV customers need to know ahead of this migration.
Why Is BT TV Changing To EE TV?
Last month, EE (which is owned by BT) announced its intention to expand its services to include broadband, gaming, and TV platforms, integrating these with the Apple TV 4K box for a new, streamlined Freeview and streaming experience.
This initiative is a continuation of BT’s 2022 announcement to reposition EE as its primary consumer-facing brand for broadband, TV, and mobile services.
The forthcoming Apple TV offer from EE TV is poised to be a significant addition to the service’s capabilities.
This integration will allow EE TV customers to access their service through an Apple TV 4K device, which will be branded specifically for EE.
The device will be pre-loaded with an EE TV app, which is set to combine live Freeview channels with on-demand content from major broadcasters, all streamed over broadband.
This means that customers will have the convenience of both live and catch-up TV at their fingertips, without the need for a traditional aerial setup.
Customers will receive an EE-branded Apple TV remote, creating a cohesive user experience that aligns with the EE ecosystem. The integration is designed to be user-friendly, aiming to provide a seamless transition for customers who are accustomed to the BT TV service.
And, of course, the Apple TV box will also support all the usual streaming apps – from the main UK broadcasters, as well as the global streaming services like Netflix, Disney+ and Apple TV+.
However, EE TV will also continue to offer the TV 4K Pro Box (and its Mini variant), which is currently used by BT TV customers.
The Pro box also supports Freeview-over-broadband (called ‘Internet Mode’), along with a recording function.
One disappointing factor is that unlike Sky’s Stream device – which works with every broadband service – EE TV will remain tied to EE’s broadband, similar to the current BT TV offer.
BT TV Customers Migrating To EE TV
For those currently subscribed to BT TV, the upcoming change means that starting from December 6, their service will automatically update to reflect the EE TV branding (and EE TV billing).
This process is designed to be automatic and seamless, requiring no action from the customer’s side.
BT confirmed to us that the service’s functionality, any recordings you currently have on the Pro box, and the price – will not be impacted by this change (at least as long as you remain on the same contract).
As mentioned, while the rebranding to EE TV will occur in December, the new features, including the Apple TV-based service, will not be introduced at the same time.
These are expected to be rolled out in the months following the initial rebranding.
Regarding new subscribers, it is currently unclear if BT TV will cease accepting new customers from December 6, instead directing them to the forthcoming EE service, which will include the rebranded EE Pro 4K Box (but will not include the Apple TV option – yet).
As of this writing, EE TV is not yet open to new subscribers, and BT TV is certainly accepting new subscribers with long-term contracts – but customers who join today, will likely be migrated to EE TV on December 6.
As we approach the transition date, it’s clear that EE is looking to build upon BT’s existing television service offerings, with the integration of Apple TV 4K being a key aspect of its future plans.
However, the full details and potential of EE TV will only become clear once the new features are launched and the service begins to operate under its new brand identity.