Sky has announced that millions of TV and broadband customers will see their bills go up from April 1, 2026.
Notifications should start going out soon, so if you’re a Sky customer, check your inbox – because the clock is already ticking on your right to leave.
And that’s the thing with Sky – unlike BT/EE and Virgin Media customers, many Sky customers can leave penalty-free when prices go up, even mid-contract.
It’s one of the few areas where Sky’s mid-contract increases approach actually works in your favour, though as we’ll get into below, it doesn’t apply to everyone.
Sky Glass and Sky Stream customers, in particular, don’t have the same exit rights as broadband and Sky Q customers.
This year’s increase also comes at an interesting moment for Sky, which is in the middle of a major overhaul of its TV offering – adding Disney+, HBO Max and Hayu all into one bundle from March.
What We Know About Specific Price Changes
As usual with Sky, the exact amount your bill goes up will depend on your specific package, any deals or discounts you’re on, and which services you have.
Sky will tell you the exact figure when your personal notification arrives, and with the sheer number of bundles, promotional rates, and add-ons out there, there’s no single universal increase to report.
What we do know is that broadband customers will see a rise of £3 per month, and some Sky TV customers will see increases between £1 to £3 per month.
Sky Ultimate TV – the new bundle bringing together Disney+, HBO Max, Netflix and Hayu – is currently priced at £22 per month on a 24-month contract, or £25 per month on a flexible rolling contract.
From April, new customers will pay £24 per month on the long contract. We don’t yet have official confirmation of the new flexible contract price, but if it rises by the same £2, it would land at around £27 per month.
Worth noting: if you’ve just signed up for Sky Ultimate TV at the current prices, you almost certainly won’t be hit by this particular increase in April. That’s one for new customers signing up after the change kicks in.
For Sky Cinema, new customers are already being told the add-on will rise by £1 per month from April 2026 – going from £10 to £11 per month on a long contract, and from £13 to £14 per month on a rolling 31-day contract (though your base prices may vary, depending on the deal you’re on).
Given that existing customers are usually subject to the same annual increase, it’s reasonable to expect the same £1 rise will apply to them too.
TNT Sports via Sky will go up by £3 per month on a rolling contract, rising from the current special deal price of £28 per month to £31 per month.
For those looking to upgrade their Netflix tier through Sky (above the Standard with Ads plan included in Sky Essential TV and Ultimate TV), there are increases there too.
Netflix Standard (currently £6 per month for new customers via Sky) will go up by £2 per month from April 1. Netflix Premium (currently £11 per month) will rise by £1 per month.
Your Rights – And Why Sky Is Different
Unlike BT/EE and Virgin Media, which lock specific annual price rises into their contracts from day one – something you agree to when you sign up and can’t escape mid-contract – Sky uses a variable pricing model.
It doesn’t specify exact future price increases in its contract terms, but it does get to raise prices when it chooses to.
The trade-off is that when Sky raises prices, certain customers have 30 days from receiving their notification to cancel penalty-free, even mid-contract.
This is exactly the same mechanism Sky has used for years – and it’s the reason Ofcom’s new pound-and-pence pricing rules don’t technically apply to Sky.
Those rules targeted providers who bake inflation-linked increases into their contracts, which Sky doesn’t do.
So, what are your specific rights this year?
Sky Broadband customers can leave penalty-free, even mid-contract – but you must act within 30 days of receiving your notification. Don’t wait for April 1 to arrive; the 30-day window starts from when Sky contacts you, not from when the prices change.
Sky Q (satellite TV) customers can also leave penalty-free mid-contract this year – and this is a significant change from previous years.
Sky had long argued that its satellite TV service was exempt from Ofcom’s rules, and refused to let satellite TV customers leave without penalty when prices went up. After a lengthy legal dispute, Sky reportedly lost that argument, and Sky Q customers now have the same 30-day penalty-free exit right as broadband customers.
Sky Glass and Sky Stream customers have more limited rights. Because these services are delivered over the internet rather than via satellite or traditional broadband lines, they fall under different rules – and Sky does not offer the same penalty-free exit right here.
You can only leave without penalty if you’re already outside your minimum contract term (or if you’re on the flexible contract). If you’re still mid-contract on Glass or Stream, you’re essentially stuck with the increase.
One thing worth remembering is that if you’re still paying for your Sky Glass TV (the hardware itself) – then those payments will not be affected by the upcoming price increases, as you’re simply repaying a “loan” you took when you ordered Glass.
If you have a combined broadband and TV package, you’ve generally been able to cancel the broadband element – and sometimes the whole bundle – but this can vary, so it’s worth contacting Sky directly to confirm your specific rights.
A Big Year for Sky – With More Changes Coming
It’s worth putting these price rises in context, because April 2026 isn’t just about bills going up – it’s also when Sky’s platform undergoes its biggest shake-up in years.
As we covered last week, Sky is bundling Disney+, HBO Max and Hayu into its Sky Ultimate TV subscription (which also includes Netflix) from April, at a headline price of £24 per month on a 24-month contract.
Disney+ arrives in March, HBO Max launches on March 26, and Hayu rolls out in the summer.
On paper, the value proposition is strong – subscribing to those four streaming services separately would currently cost you around £23.46 per month, before you’ve paid a penny for Sky’s own channels.
The catch, of course, is the 24-month commitment that comes with the cheapest price.
Sky Q, meanwhile, has been quietly fading into the background since December, when it was removed from Sky’s website entirely.
You can still get it by calling Sky or visiting a store – but the company is very clearly pushing new customers towards Sky Stream and Sky Glass instead.
Should You Stay or Should You Go?
If you’re a broadband or Sky Q customer and you’re unhappy with the increase, this is your moment to act – but only if you move within 30 days of your notification landing.
The first thing to try is haggling, as Sky will likely be more open to discounts when you’re free to leave.
If you’re considering leaving altogether, shop around properly. Do the maths on the full package, especially if you’re factoring in streaming services you’d need to subscribe to separately.
And if you’re on Sky Glass or Sky Stream mid-contract? Unfortunately, you don’t have the same options here – though some add-ons may be on rolling monthly contracts, which you can remove to soften the blow a little.
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