Prime Video is rolling out new features for its UEFA Champions League coverage, with the headline addition being Prime Vision – an alternative broadcast feed packed with advanced statistics and tactical insights.
The new offering launches today alongside the Champions League’s League Phase, building on similar technology Amazon has used for NFL Thursday Night Football since 2022.
It represents a clear attempt to differentiate Prime Video’s football coverage through technology rather than just traditional punditry – something we’ve also recently seen from Sky Sports.
What You Can Watch on Prime Video
Prime Video’s Champions League coverage is more limited than you might expect. The service shows one top-pick match every Tuesday night throughout the competition at no additional cost for Prime members, but that’s it – just one match per week.
TNT Sports handles everything else, broadcasting all the remaining Champions League fixtures across Tuesday, Wednesday, and Thursday nights, plus the final itself.
This means if you want comprehensive European football coverage, you’ll need subscriptions to both services.
Today’s launch coincides with some significant fixtures on Prime Video, including Tottenham v Villarreal, Liverpool v Real Madrid, and Chelsea v Barcelona – all part of the top Tuesday night picks throughout the season.
This Champions League investment is part of Prime Video’s broader sports strategy following their departure from Premier League coverage.
Having been priced out of English football’s top flight, Amazon has pivoted towards Champions League football and is expanding into NBA basketball, with 87 regular season games plus postseason coverage launching next month.
What Is Prime Vision?
Prime Vision is basically a stats lover’s dream. Instead of the standard broadcast, you get the same kind of detailed analysis that football clubs use behind the scenes.
You can switch to it during matches by pressing down on your remote, or select it from the match detail page before kick-off.
The feature includes several key components that aim to show football from a more analytical perspective:
Tactical Map – This displays all 22 player positions in real-time, letting you see how teams structure their defensive setup or track individual player movements off the ball. It’s designed to show tactical battles that typically happen away from the main camera focus.
Momentum Tracking – An AI-powered system calculates the probability of either team scoring in the next 10 seconds, factoring in possession, player positioning, and recent chances created. The momentum is displayed via a live bar that updates throughout the match.
Physical Insights – Real-time tracking of player performance metrics including running speeds, jump heights, shot speeds, and pass distances. This allows direct comparison of physical output between players during the match.
Advanced Analytics – Integration of metrics like expected goals (xG), shot quality (xGOT), expected pass success (xPass), and expected save difficulty (xSave). These are statistics that have become popular with football analysts but haven’t typically appeared in live broadcasts.
Passing Options – The system analyses a player’s positioning and viewing angle to highlight their three most likely passing options, essentially predicting where the ball might go next based on tactical positioning.
Player ID – Name overlays for the player in possession, which could be particularly useful during European competition when viewers might not be familiar with all squad members.
Dynamic Standings Integration
Beyond Prime Vision, Amazon is integrating Dynamic Standings into the main broadcast.
This shows how results across all Champions League fixtures are affecting the league table in real-time – a potentially valuable feature given the complexity of the new 36-team League Phase format.
The standings can be accessed through the in-game menu and will clearly indicate which teams are in automatic qualification positions, play-off spots, or facing elimination.
Given how the new Champions League structure has confused many fans, having this visual reference during matches could prove genuinely helpful.
Alex Green, Managing Director of Prime Video Sport International, indicated this is just the starting point, with plans to “listen to fans and add functionality in the years to come” based on feedback and new developments.
Availability and Access
Prime Vision launches today in the UK and Ireland, with Germany and Italy following later. For existing Prime members, these features come at no additional cost.
Prime Video costs £8.99 monthly or £95 annually, whilst the standalone video service is £5.99 per month.
New customers can access a 30-day free trial, though the standard TV licence requirement still applies for live viewing.
For more TV and streaming news, Subscribe to our free e-mail newsletter.