BT and EE TV have launched their latest round of promotional offers – and this time, they’re taking aim at sports fans with a substantial discount on their Sport bundle, slashing the price by £5 per month for the entire 24-month contract.
The Sport bundle, which includes all four TNT Sports channels and Discovery+ Premium, is now available for just £18 per month – down from the usual £23 – and unlike many promotional offers, this discount applies for the full duration of your contract, not just an introductory period.
On top of that, the Entertainment bundle, which includes Netflix and Sky’s NOW, is still available for just £1 per month for six months, making this an excellent time to sign up if you’ve been considering EE TV.
But as always with these deals, there’s more to consider than just the headline price.
EE TV: The Quick Backstory
For those who haven’t been keeping up, EE TV is essentially what used to be BT TV before a rebranding exercise in 2023 (both EE and BT are owned by the same parent company).
Since then, whether you’re a BT Broadband customer or an EE broadband customer, the pay-TV services you can subscribe to come from EE.
The platform offers subscribers a choice between two main devices – the EE TV Pro Box (a 4K/HDR YouView-based box with Freeview recording and streaming capabilities) or the EE-branded Apple TV 4K box.
Both let you watch some Freeview channels without an aerial, though the YouView box also lets you record programmes, and you can connect an aerial to it for a larger selection of channels.
What makes EE TV somewhat unique is its “flexible” bundle model – you can switch between different TV packages every 30 days during your contract.
Want entertainment for a few months, then sports during football season? No problem. The catch? You’ll need to be a BT or EE broadband customer with a 24-month contract.
The October Promotional Deals
So, what exactly are they offering this time around? Let’s break down the discounted bundles (which – remember – come attached to BT’s broadband deals):
The Sport Bundle – £18/month for the entire contract
This is the new standout offer this month. Unlike most promotional deals that only last a few months, this discount applies for the full 24-month contract period.
For £18 per month, you get:
- All 4 TNT Sports channels (with integrated Eurosport content)
- Discovery+ Premium (which includes streaming versions of TNT Sports)
- The EE TV 4K Pro Box or Apple TV 4K EE Box
You’ll pay just £18/month instead of the usual £23/month throughout your entire contract. As with all EE TV bundles, prices increase automatically every year.
So, across the contract, you’ll be paying:
- £18/month until March 31, 2026
- £20/month from March 31, 2026
- £22/month from March 31, 2027
That’s a total saving of £120 compared to the standard Sport bundle pricing – and, the discount runs for the entire duration of your contract, not just an introductory period.
The Entertainment Bundle – £1/month for 6 months
This deal is still running from last month, and it remains a compelling offer for those who want streaming services without sports content.
For just £1 per month for the first six months, you get:
- NOW Entertainment (with Sky Atlantic, Sky Max and other Sky channels)
- Netflix Standard with Ads (Full HD but with those pesky adverts)
- Discovery+ Entertainment (without sports content)
- The EE TV 4K Pro Box or Apple TV 4K EE Box
You’ll pay just £1/month for the first 6 months (down from the usual £20/month), then revert to normal pricing. This offer is available until November 13, 2025.
After the promotional period, you’ll be paying:
- £22/month after 6 months (as it’ll be after March 31, 2026)
- £24/month from March 31, 2027
That’s a massive £114 saving over those first six months – and you’re getting the streaming hardware included.
The Full Works Plan – £40/month for 3 months
This is the comprehensive option (which used to be called The VIP Plan), including:
- NOW Entertainment Membership
- NOW Cinema Membership
- NOW Boost (for Full HD and ad-free on-demand content)
- Netflix Standard Plan (Full HD, no adverts)
- All 4 TNT Sports channels (with integrated Eurosport content)
- NOW Sky Sports (all 11 channels including Sky Sports+)
- Discovery+ Premium
- The EE TV 4K Pro Box or Apple TV 4K EE Box
You’ll pay £40/month for 3 months (down from £80/month), then:
- £80/month until March 31, 2026
- £82/month from March 31, 2026
- £84/month from March 31, 2027
That’s a £120 discount during the initial promotional period.
It’s worth noting that the other TV bundles – Big Entertainment (£30/month) and Big Sport (£48/month) – aren’t included in this promotion and remain at their regular prices.
However, all TV bundles currently come with no upfront installation payments.
BT Broadband Offers
Of course, since you can’t get EE TV without broadband from EE or BT, they’re also running broadband offers at the moment.
All their current deals include free setup and P&P, plus various virtual reward cards depending on the package:
- Fibre 2 (74Mb): £25.99/month for 24 months with a £40 Virtual Reward Card (offer ends October 30)
- Full Fibre 150 (150Mb): £27.99/month for 24 months with a £50 Virtual Reward Card (offer ends October 30)
- Full Fibre 300 (300Mb): £30.99/month for 24 months with a £60 Virtual Reward Card (offer ends October 30)
- Full Fibre 500 (500Mb): £31.99/month for 24 months with an £85 Virtual Reward Card (offer ends October 30)
- Full Fibre 900 (900Mb): £35.99/month for 24 months with a £145 Virtual Reward Card (offer ends October 30)
There are other speed options available too – but as always, the available speed depends on the area you live in.
So, Are These Deals Any Good?
I’m generally sceptical of long TV contracts – they go against the flexibility that cord-cutting is supposed to offer.
That said, these October deals are worth consideration, particularly the Sport bundle which offers consistent savings throughout the entire contract period.
Let’s do some quick maths to see just how good these deals really are:
Sport Bundle Value Check
The standalone Discovery+ Premium subscription, which includes TNT Sports (and what was formerly Eurosport content), currently costs £33.99/month if you subscribe directly via Discovery+.
With the EE Sport Bundle at £18/month for the first six months, then £20/month, and finally £22/month, you’re looking at significant savings compared to subscribing to Discovery+ Premium alone – and you’re also getting the EE TV Pro Box or Apple TV 4K included.
Let’s look at the total cost over 24 months:
- Months 1-6 (October 2025 to March 2026): £18 × 6 = £108
- Months 7-18 (March 2026 to March 2027): £20 × 12 = £240
- Months 19-24 (March 2027 to October 2027): £22 × 6 = £132
Total: £480 over 24 months, which works out to an average of £20/month.
Compare that to Discovery+ Premium at £33.99/month (which would cost you £815.76 over 24 months), and you’re saving over £335 across the contract period – plus you’re getting premium hardware thrown in.
The key advantage here is that the discount runs for the entire contract, not just an introductory period. That makes it far more valuable than typical short-term promotional offers – but is only relevant if you actually want TNT Sports for two years.
Entertainment Bundle Value Check
If you were to subscribe to these services separately:
- NOW Entertainment membership: £9.99/month (though often available for less)
- Netflix Standard with Ads: £5.99/month
- Discovery+ Entertainment: £3.99/month
That’s roughly £20/month if purchased individually – and that’s without a TV box that lets you watch and record Freeview channels (or the Apple TV box).
So at £1/month for six months, you’re getting everything for 5% of the normal price during that promotional period. Even a single month of Netflix Standard with Ads costs more than what you’ll pay for the entire EE bundle initially.
Looking at the full 24-month contract, the total cost will be roughly £414, which works out to roughly £17/month average (depending on when your contract starts) – decent value compared to buying the services separately at £20/month. Plus, you’re getting the EE TV box included.
Also, remember that you can switch TV bundles if you want to move to a different package during your contract (but you can’t cancel your broadband plan without breaking the contract).
The real value here is in that six-month promotional period and the included hardware – and over the long term, you are saving a reasonable amount compared to subscribing directly to these services, though you do lose some flexibility.
Full Works Plan Reality Check
The Full Works plan at £40/month for 3 months is half its regular £80/month price.
If you were to cobble together all these services separately:
- NOW Entertainment, Cinema and Boost: around £26/month
- Netflix Standard (no ads): £12.99/month
- Discovery+ Premium (with TNT Sports): £33.99/month
- NOW Sky Sports: approximately £28/month (depending on the deal you get)
You’re looking at over £100/month without even counting the TV box. So at £40/month, you’re getting excellent value for those first 3 months.
The challenge? It’s only for 3 months. After that, you’re locked into paying £80/month for the remaining months of your contract (and then the £2/month increase every March).
Over the 24-month period, you’ll save £120 compared to the regular price – which sounds reasonable until you realise you’re still spending nearly £1,900 on TV over two years.
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