BT/EE TV Black Friday: NOW, Sports & Freeview Box Deals

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BT and EE TV have unveiled their Black Friday 2025 deals – and this year, they’re offering discounts across the board, from entertainment bundles to sports packages and full-fibre broadband.

The standout offer? The Entertainment bundle (featuring Sky’s NOW, Netflix, and a Freeview recorder or an Apple TV) is now available for £13 per month for the entire 24-month contract – one of the best sustained discounts we’ve seen on this package.

Meanwhile, sports fans can grab the Sport bundle for just £2 per month for the first six months, and those wanting everything can get the Full Works plan at half price for three months.

The deals are all live (yes, Black Friday is getting longer and longer every year), but as always with BT’s promotions, there’s more to unpack beyond those headline prices.

EE TV: The Quick Backstory

For those who haven’t been keeping up, EE TV is essentially what used to be BT TV before a rebranding exercise in 2023 (both EE and BT are owned by the same parent company).

EE TV poster event

Since then, whether you’re a BT Broadband or an EE broadband customer, the pay-TV services you can subscribe to are provided by EE.

The platform offers subscribers a choice between two main devices – the EE TV Pro Box (a 4K/HDR YouView-based box with Freeview recording and streaming capabilities) or the EE-branded Apple TV 4K box.

Both let you watch some Freeview channels without an aerial (via broadband), though the YouView box also lets you record programmes, and you can connect an aerial to it for a larger selection of channels.

What makes EE TV somewhat unique is its “flexible” bundle model – you can switch between different TV packages every 30 days during your contract.

Want entertainment for a few months, then sports during football season? No problem. The catch? You’ll need to be a BT or EE broadband customer with a 24-month contract.

The Black Friday 2025 Deals

Before we dive into the specific bundles, a quick note about pricing – as with all BT and EE TV packages, prices automatically increase every March (while you’re under contract).

For TV bundles, that’s an extra £2 per month, while broadband packages go up by £4 per month. The prices below reflect the promotional rates, but you’ll need to factor in the annual increases when calculating your total cost over the 24-month contract.

So, what exactly are they offering this time around? Let’s break down the discounted bundles (which – remember – come attached to BT’s broadband deals):

The Entertainment Bundle – £13/month for the entire contract

This is arguably the star of the show. Unlike previous promotions that offered steep discounts for just a few months before reverting to full price, this Black Friday deal gives you a £7/month discount for the entire 24-month contract.

For £13 per month, you get:

  • NOW Entertainment (with Sky Atlantic, Sky Max and other Sky channels)
  • Netflix Standard with Ads (Full HD but with those pesky adverts)
  • Discovery+ Entertainment (without sports content)
  • The EE TV 4K Pro Box or Apple TV 4K EE Box

You’ll pay £13/month from November 2025 until March 31, 2026, then the price increases to £15/month until March 31, 2027, and finally to £17/month for the remainder of your contract.

NOW TV February interface upgrade TV

That compares favourably to the bundle’s regular £20/month price point – and unlike the £1 deal we saw back in September (which only lasted six months before jumping to £20/month), this discount runs throughout your entire contract.

This offer is available until December 11, 2025.

The Sport Bundle – £2/month for 6 months

If sports are more your thing, the Sport bundle offers substantial savings during that crucial first half of your contract.

For just £2 per month for the first six months, you get:

  • All 4 TNT Sports channels (with integrated Eurosport content)
  • Discovery+ TNT Sports+Entertainment (which includes streaming versions of TNT Sports, and Discovery’s factual and lifestyle content)
  • The EE TV 4K Pro Box or Apple TV 4K EE Box

You’ll pay £2/month for the first six months (until May 2026), then the price jumps to £25/month. It then increases to £27/month from March 31, 2027.

Note that the bundle’s standard price outside of promotional periods is £23/month – but since six months from now lands you after the March 2026 price increase, you’ll never actually pay that £23 rate if you sign up during this Black Friday period.

EE TV TNT Sports collage

This represents a significant saving during those first six months, but the jump to £25/month afterwards is worth considering carefully.

The Full Works Plan – £40/month for 3 months

This is the kitchen sink option, including absolutely everything EE TV has to offer:

  • NOW Entertainment Membership
  • NOW Cinema Membership
  • NOW Boost (for Full HD and ad-free on-demand content)
  • Netflix Standard Plan (Full HD, no adverts)
  • All 4 TNT Sports channels (with integrated Eurosport content)
  • NOW Sky Sports (all 11 channels including Sky Sports+)
  • Discovery+ TNT Sports+Entertainment
  • The EE TV 4K Pro Box or Apple TV 4K EE Box

You’ll pay £40/month for 3 months (until February 2026), then it jumps to £80/month. The price then increases to £82/month from March 31, 2026, and £84/month from March 31, 2027.

That’s a £120 discount during the initial promotional period – half price for three months.

It’s worth noting that the other TV bundles – Big Entertainment (£30/month) and Big Sport (£48/month) – aren’t included in this Black Friday promotion and remain at their regular prices.

However, all TV bundles currently come with no upfront installation payments.

BT Broadband Black Friday Offers

Of course, since you can’t get EE TV without broadband from EE or BT, they’re also running Black Friday broadband offers until December 11, 2025 (with Full Fibre 900 running until December 18).

BT Smart Hub official
BT’s Broadband Smart Hub

All their current deals include free setup and P&P, plus various virtual reward cards depending on the package:

There are other speed options available too – but as always, the available speed depends on the area you live in.

After March 31, 2026, these broadband prices increase by £4/month, then another £4/month from March 31, 2027.

So, Are These Deals Any Good?

I’m generally sceptical of long TV contracts – they go against the flexibility that cord-cutting is supposed to offer.

That said, this year’s Black Friday deals are worth consideration, particularly if you’re already planning to switch to BT broadband or you’re an existing customer looking to add TV services.

Let’s do some quick maths to see just how good these deals really are:

Entertainment Bundle Value Check

If you were to subscribe to these services separately:

  • NOW Entertainment membership: £9.99/month (though often available for less)
  • Netflix Standard with Ads: £5.99/month
  • Discovery+ Entertainment: £3.99/month

That’s roughly £20/month if purchased individually – and that’s without a TV box that lets you watch and record Freeview channels (or the Apple TV box).

At £13/month, you’re paying 65% of the normal combined price – and getting premium hardware thrown in.

EE TV Box Pro Cabinet
The EE TV Pro Box

Let’s look at the total cost over 24 months for someone signing up today:

  • November 2025 to March 2026 (5 months): £13 × 5 = £65
  • April 2026 to March 2027 (12 months): £15 × 12 = £180
  • April 2027 to November 2027 (7 months): £17 × 7 = £119

Total for 24 months: £364, which works out to roughly £15.25/month average.

Compare that to buying these services separately at £20/month (which would cost you £480 over 24 months), and you’re saving approximately £114 across the contract period.

What makes this deal particularly attractive is the consistency – you’re not getting lured in with an ultra-cheap promotional rate that disappears after a few months.

The saving runs throughout your entire contract, making budgeting easier and the value proposition clearer.

However, remember that you’re committing to a 24-month contract for both TV and broadband. While you can switch between TV bundles (every 30 days), you can’t cancel the TV service completely without breaking your contract.

Sport Bundle Value Check

The standalone Discovery+ Sports+Entertainment subscription, which includes TNT Sports and Eurosport content (and the ‘entertainment’ part), currently costs £33.99/month if you subscribe directly via Discovery+.

With the EE Sport Bundle at £2/month for the first six months, you’re getting phenomenal value during that promotional period – you’re paying less than 6% of the normal Discovery+ Premium price.

Let’s look at the total cost over 24 months for someone signing up today:

  • November 2025 to April 2026 (6 months): £2 × 6 = £12
  • May 2026 to March 2027 (11 months): £25 × 11 = £275
  • April 2027 to November 2027 (7 months): £27 × 7 = £189

Total: £476 over 24 months, which works out to roughly £19.88/month average.

Compare that to Discovery+ at £33.99/month (which would cost you £815.76 over 24 months), and you’re saving over £338 across the contract period – plus you’re getting the EE TV Pro Box or Apple TV 4K included (though, at the moment, Discovery+ is also running a Black Friday deal – if you’re willing to sign up for a full year).

The catch? That massive saving is front-loaded. After six months, you’re paying £25/month (rising to £27 in March 2027), which is still cheaper than Discovery+ but not by a huge margin.

The real value is in those first six months – if you’re signing up specifically for a major sports season, make sure the timing works for you.

It’s also worth comparing this to October’s Sport bundle deal, which offered £18/month for the entire contract. Over 24 months, that worked out to around £480 total – remarkably similar to this Black Friday offer’s overall cost, despite the very different pricing structure.

Full Works Plan Reality Check

The Full Works plan at £40/month for 3 months is half its regular £80/month price.

If you were to cobble together all these services separately:

  • NOW Entertainment, Cinema and Boost: around £26/month (if you pay full price)
  • Netflix Standard (no ads): £12.99/month
  • Discovery+ TNT Sports+Entertainment: £33.99/month
  • NOW Sky Sports: approximately £28/month (depending on the deal you get)

You’re looking at over £100/month without even counting the TV box. So at £40/month, you’re getting excellent value for those first 3 months.

The problem? It’s only for 3 months. After that, you’re locked into paying £80/month for the remaining months of your contract (with annual increases every March).

Let’s break down the full cost for someone signing up today:

  • November 2025 to January 2026 (3 months): £40 × 3 = £120
  • February 2026 to March 2026 (2 months): £80 × 2 = £160
  • April 2026 to March 2027 (12 months): £82 × 12 = £984
  • April 2027 to November 2027 (7 months): £84 × 7 = £588

Total for 24 months: £1,852

That’s a serious ongoing commitment. Yes, you’ll save money compared to buying all these services separately, but you need to be absolutely certain you want all of them for two years.

Over the full contract, you’re saving £120 compared to the regular Full Works pricing – but you’re still spending well over £1,800 on TV.

As always with these deals, it pays to do the maths based on what you actually need. But if the Entertainment bundle aligns with your viewing habits and you’re happy with BT’s broadband, this Black Friday deal offers solid, sustained value.

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