Fire TV sticks are currently discounted across the entire range – just in time for the new academic year (but you don’t need to be a student to get one, we won’t tell).
I’m a big fan of Amazon’s streaming devices, but they have become increasingly expensive over the years, making sales like this one particularly welcome. The Fire TV range now spans from the budget-friendly HD stick all the way up to the premium Cube, with each device targeting different needs and price points.
Whether you’re after basic Full HD streaming or want the full 4K experience with all the bells and whistles, there’s currently a Fire TV deal worth considering.
Here’s what’s on offer and which one might be right for you.
The Fire TV Streaming Device Lineup
Amazon’s streaming device family has seen some changes last year. In late 2024, they launched the Fire TV Stick HD, which replaced both the previous 3rd-generation Fire TV Stick and the Fire TV Stick Lite, simplifying the lineup.
The current Fire TV lineup is designed to cater to different needs and budgets. At the entry-level, you’ll find the HD stick for 1080p streaming (with no Ultra HD support).
For 4K viewing, Amazon offers two options – the standard 4K stick and the more powerful 4K Max. At the premium end, the Fire TV Cube combines streaming capabilities with Echo speaker functionality.
These devices all run Amazon’s Fire TV operating system, giving you access to all major streaming services, plus features like Alexa voice control and integration with other smart home devices.
One thing to remember is that the Fire TV’s interface has become somewhat cluttered over the years, full of recommendations, Prime Video promotions, adverts, apps, and more – all crammed into rows and rows of thumbnails.
Therefore, it’s not the easiest to use (compared to the simple Roku interface, for example) – yet it’s quite flexible, and offers a lot to those who want maximum choice and streaming flexibility.
- Prefer a Roku? Their new streaming sticks are also currently on sale.
August 2025 Fire TV Deals
To end the summer with a bang, Amazon lowered the price of practically every Firestick.
Fire TV Stick HD (2024 Model)
Amazon’s entry-level streamer, launched late last year, brings Full HD streaming with HDR support.
While it doesn’t support 4K, it includes the latest Alexa Voice Remote with TV controls – which was previously missing from their budget offerings.
Now discounted from £39.99 to £24.99 (which is even cheaper than its Black Friday 2024 price), it’s an excellent choice for secondary TVs or anyone who doesn’t care about 4K.
Fire TV Stick 4K (2nd Gen)
Released in late 2023 (see my Fire TV Stick 4K review), this upgraded stick brings 4K streaming along with support for all major HDR formats, including Dolby Vision.
With its powerful processor and improved Wi-Fi 6 support, it offers significant improvements over the HD stick. Currently available at £31.99 (down from £59.99), it’s arguably the best value proposition in the lineup.
And again, this is even cheaper than the reductions we saw last Black Friday – although it WAS a bit cheaper during Prime Day, last month.
Fire TV Stick 4K Max (2nd Gen)
The flagship streaming stick (see my Fire TV Stick 4K Max review) features the most powerful processor in the range, along with Wi-Fi 6E support and 16GB storage (double that of other models).
With extra features like the Enhanced Alexa Voice Remote, it’s built for those who want the best possible streaming experience. Now reduced from £69.99 to £49.99.
The Max was available at lower prices during Black Friday 2024 AND Prime Day 2025 – so this isn’t the most impressive discount we’ve seen. Still, if you’re already in the market for it, it’s a decent offer.
Fire TV Cube (3rd Gen)
The premium option in Amazon’s streaming lineup (see my Fire TV Cube review) combines a high-end streaming device with Echo speaker functionality.
With hands-free Alexa control and the most powerful processing of any Fire TV device, it’s perfect for those wanting a premium streaming hub. Currently discounted from £139.99 to £109.99.
It’s worth noting that the Fire TV Cube is getting a bit long in the tooth (even though it’s STILL more powerful than the sticks), and there’s some speculation we’ll see a new Cube this winter. But that’s not guaranteed…
Alexa Voice Remote Pro
This premium remote (see my Alexa Voice Remote Pro review) adds features like a remote finder, backlight and customisable buttons to any Fire TV device.
I’m a big fan of the Pro remote, and think every avid Fire TV Stick fan should be using it – but, unfortunately, it’s usually quite expensive for a remote replacement. Therefore, discounts help…
Usually £34.99, it’s now available for £27.99.
Fire TV Soundbar Plus
I’ve tested a lot of budget and mid-range soundbars over the years – but this one actually surprised me, even at its normal price level, with clear, impressive sound, dialogue enhancer that works but doesn’t distort the rest of the audio too much, and particularly strong bass levels.
But, there’s an important word of warning: the “Fire TV” name is just plain confusing, as there’s no streaming function at all – so this is NOT a streaming device, it’s just a soundbar that plays well with Amazon’s Fire TV sticks.
But if you ignore that and don’t expect any streaming or Alexa connections, you get a soundbar that punches way above its price class (see my full review of it here).
At the moment, it’s available for £189.99 (instead of the usual £249.99).
Which Fire TV Stick Should You Get?
If you’re buying a Fire TV stick for a 4K television as your main streaming device, you’ll want either the 4K or the 4K Max.
Both offer superior video quality and a faster interface thanks to their improved processors and 2GB of RAM, making them significantly more responsive than the HD model.
Normally, I’d recommend splashing out for the 4K Max – for just an extra tenner at full price, you get the faster processor, double the storage, Wi-Fi 6E, and the Enhanced remote with its handy Recent and Settings buttons. It’s simply the best Fire TV experience you can get.
However, with these current discounts, the picture changes considerably. The regular 4K stick at £31.99 versus the Max at £49.99 creates an £18 price gap – nearly double the usual difference.
At this price point, the standard 4K becomes incredibly compelling, offering 90% of the Max’s performance for significantly less money.
For secondary TVs, older non-4K sets, or if you’re simply budget-conscious, the HD stick at £24.99 remains excellent value. You’ll miss out on 4K and Dolby Vision, but it’s perfectly capable for Full HD streaming and still includes the proper Alexa Voice Remote with TV controls.
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I can’t find any reduction in the prices of fire sticks anywhere.
Which Amazon are you looking at?
The article is from August 21 – the discounts are no longer available (but will probably return at some point)
Firesticks have gone downhill as you can no longer download on them making it near impossible to side loads apps that aren’t in the app store
The only reason they’re lowering their prices is Amazon is losing their monopoly compated to devices like the Thompson and Google Streamer as now they’ve made it now almost impossible to side load apps..Also with thier new Vega OS coming soon this will disable using both VPNS and sideloadimg on your Firestick device and you’ll be limited to only a handful of apps and both Channel 4 and BBC iplayer may also be missing from this new OS making your Firestick practically useless.
You can also get a further 10% off the price of the fire stick 4k if you order it at Argos for anyone interested knocking it down to £28.79
Do not buy any fire tv products, the word on the internet is there is about to be a product refresh that comes with their new Vega Os.
This operating system is rumoured to resemble something closer to Roku Os very locked down.
The current range of products may be outdated very soon better to wait
Love your emails 82 years old, not that tech savvy but I find your message easy to understand and I am thankful to you for that.